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• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

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3. Chris Paul Nike Jordan
4. Kevin Durant Nike
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8. Stephen Curry Under Armour
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10. Stance Socks

SOURCE Store.NBA.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in New York Knicks (1)

Wednesday
Apr062011

Carmelo Anthony Looking Good In New Marketing Deal With Johnson Products

Carmelo Anthony will ask men to 'step up their game' in national marketing for JPC.April 6, 2011: Carmelo Anthony is making his mark on the court with the New York Knicks. Now, he is seeking to leave his mark in national marketing.

Anthony has signed a multi-year deal to become the national spokesman for Johnson Products Co.'s line of grooming products targeting African American men. The deal is Anthony's second since joining the Knicks in February following a pact he signed in March with Sprint's Boost Mobile.

Financial terms were not disclosed.

Anthony will be asking men to ‘Step Up Their Game’ in advertising and promotional campaigns, cause-marketing, community outreach programs and personal appearances for JPC and Ultra Sheen Men, which the company launched this past fall. Anthony will also be involved in the development of "innovative new grooming products for JPC," according to the company.

JPC said that its partnership with Anthony is the first of its kind for its new management team. On March 31, 2009, JPC was acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, an African American management team. Over its 55-year history, Dallas-based Johnson Products Co. has created 53 hair care products under the Ultra Sheen and Gentle Treatment brands.

According to JPC, "no one better exudes the trendsetting man than Carmelo Anthony."

"Our team sees a lot of opportunity and growth in the men’s sector, which doesn’t typically get a lot of attention. Carmelo Anthony will bring excitement to our new brand."

“We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line,"  Eric Brown, JPC CEO, said in a statement. "Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention. Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen Men brand to the community will certainly bring excitement to our new brand.”

Anthony also has a line of signature shoes with Nike's Jordan Brand.

“I am very excited about joining the team at Johnson Products Company," Anthony said in a statement. "I have fond memories of Ultra Sheen products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort. Being a part of the Ultra Sheen Men launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”

Melo Boosts New York Presence With Boost Mobile Deal

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