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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Apr062011

Carmelo Anthony Looking Good In New Marketing Deal With Johnson Products

Carmelo Anthony will ask men to 'step up their game' in national marketing for JPC.April 6, 2011: Carmelo Anthony is making his mark on the court with the New York Knicks. Now, he is seeking to leave his mark in national marketing.

Anthony has signed a multi-year deal to become the national spokesman for Johnson Products Co.'s line of grooming products targeting African American men. The deal is Anthony's second since joining the Knicks in February following a pact he signed in March with Sprint's Boost Mobile.

Financial terms were not disclosed.

Anthony will be asking men to ‘Step Up Their Game’ in advertising and promotional campaigns, cause-marketing, community outreach programs and personal appearances for JPC and Ultra Sheen Men, which the company launched this past fall. Anthony will also be involved in the development of "innovative new grooming products for JPC," according to the company.

JPC said that its partnership with Anthony is the first of its kind for its new management team. On March 31, 2009, JPC was acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, an African American management team. Over its 55-year history, Dallas-based Johnson Products Co. has created 53 hair care products under the Ultra Sheen and Gentle Treatment brands.

According to JPC, "no one better exudes the trendsetting man than Carmelo Anthony."

"Our team sees a lot of opportunity and growth in the men’s sector, which doesn’t typically get a lot of attention. Carmelo Anthony will bring excitement to our new brand."

“We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line,"  Eric Brown, JPC CEO, said in a statement. "Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention. Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen Men brand to the community will certainly bring excitement to our new brand.”

Anthony also has a line of signature shoes with Nike's Jordan Brand.

“I am very excited about joining the team at Johnson Products Company," Anthony said in a statement. "I have fond memories of Ultra Sheen products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort. Being a part of the Ultra Sheen Men launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”

Melo Boosts New York Presence With Boost Mobile Deal

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