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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Wednesday
Apr062011

Carmelo Anthony Looking Good In New Marketing Deal With Johnson Products

Carmelo Anthony will ask men to 'step up their game' in national marketing for JPC.April 6, 2011: Carmelo Anthony is making his mark on the court with the New York Knicks. Now, he is seeking to leave his mark in national marketing.

Anthony has signed a multi-year deal to become the national spokesman for Johnson Products Co.'s line of grooming products targeting African American men. The deal is Anthony's second since joining the Knicks in February following a pact he signed in March with Sprint's Boost Mobile.

Financial terms were not disclosed.

Anthony will be asking men to ‘Step Up Their Game’ in advertising and promotional campaigns, cause-marketing, community outreach programs and personal appearances for JPC and Ultra Sheen Men, which the company launched this past fall. Anthony will also be involved in the development of "innovative new grooming products for JPC," according to the company.

JPC said that its partnership with Anthony is the first of its kind for its new management team. On March 31, 2009, JPC was acquired from Procter & Gamble with the combined investments of RC Fontis, St. Cloud Capital and Plus Factor, LLC, an African American management team. Over its 55-year history, Dallas-based Johnson Products Co. has created 53 hair care products under the Ultra Sheen and Gentle Treatment brands.

According to JPC, "no one better exudes the trendsetting man than Carmelo Anthony."

"Our team sees a lot of opportunity and growth in the men’s sector, which doesn’t typically get a lot of attention. Carmelo Anthony will bring excitement to our new brand."

“We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line,"  Eric Brown, JPC CEO, said in a statement. "Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention. Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen Men brand to the community will certainly bring excitement to our new brand.”

Anthony also has a line of signature shoes with Nike's Jordan Brand.

“I am very excited about joining the team at Johnson Products Company," Anthony said in a statement. "I have fond memories of Ultra Sheen products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort. Being a part of the Ultra Sheen Men launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”

Melo Boosts New York Presence With Boost Mobile Deal

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