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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug252015

Mercedes-Benz Adds To Sports Portfolio With Atlanta NFL Naming Rights

By Barry Janoff

August 24, 2015: Calling it the biggest sports-related partnership in its history, Mercedes-Benz confirmed today that it would be the naming partner of the new Atlanta stadium, now officially called Mercedes-Benz Stadium, scheduled to open in 2017 as the home of the NFL's Falcons.

Upon its completion, the venue would also be home to the Major League Soccer's Atlanta United.

According to Steve Cannon, president and CEO for MBUSA, “It’s the biggest single market deal that we have ever done in the history of Mercedes-Benz, not just here in the United States, but globally.”

The move puts Mercedes-Benz in the unique position of having naming rights to two NFL stadiums, having signed a ten-year deal in 2011 for naming rights, valued at upward of $60 million, to what is known as the Mercedes-Benz Superdome in New Orleans, home of the Saints.

Internationally, it has naming rights to the Mercedes-Benz Arena in Shanghai, China; and Mercedes-Benz Arena in Stuttgart, Germany.

Financial terms of the 27-year deal in Atlanta, which runs through 2042, were not disclosed, but were put at $12 million annually by industry analysts.

The automaker recently moved its U.S. headquarters from Montvale, NJ, to the Atlanta area.

"Mercedes-Benz fits all of the criteria we set out in finding a naming rights partner," Arthur Blank, owner of the Atlanta Falcons and Atlanta United, said during a media conference on Monday.

"Their name and reputation fit the iconic image of the building; they are committed to excellence in customer service and experience; their values mesh with those of the Falcons, Atlanta United and the rest of our businesses; and they are a company that embraces the communities in which they do business," said Blank.

The Mercedes-Benz brand will be prominent inside and outside the building, including on the roof, which is retractable; in plaza areas; on directional, on-field and tunnel signage; in club areas; in VIP parking and entrance areas; and on the "first-of-its-kind video halo board."

The multi-purpose stadium will also host other major sports and entertainment events, including the NCAA Men's Final Four in 2020. The Falcons plan to bid for the rights to host the NFL's Super Bowl LIII (2019) or Super Bowl LIV (2020). The stadium could also possibly be part of a U.S. bid to host the FIFA World Cup in 2026.

The crosstown Atlanta Braves of MLB are also moving, from Turner Field to SunTrust Park, now under construction and scheduled to open in 2017.

"We chose Atlanta as the foundation for the future of our company —  a place where our brand, our employees, their families and our culture can thrive and grow," said Cannon. "This stadium is an opportunity to connect our brand to the promise and opportunity that this remarkable facility represents for Atlanta's future."

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