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NFL NETWORK THURSDAY NIGHT FOOTBALL (Exclusive)
Sept. 14
Houston at Cincinnati
Sept. 21
Los Angeles Rams at San Francisco
Nov. 2
Buffalo at New York Jets

CBS THURSDAY NIGHT FOOTBALL
Sept. 28
Chicago at Green Bay
Oct. 5
New England at Tampa Bay
Oct. 12
Philadelphia at Carolina
Oct. 19
Kansas City at Oakland
Oct. 26
Miami at Baltimore


NBC THURSDAY NIGHT FOOTBALL
Nov. 9
Seattle Seahawks at Arizona Cardinals
Nov. 16  
Tennessee Titans at Pittsburgh Steelers
Nov. 30 
Washington Redskins at Dallas Cowboys
Dec. 7
New Orleans Saints at Atlanta Falcons
Dec. 14
Denver Broncos at Indianapolis Colts
Mon. Dec. 25
Pittsburgh Steelers at Houston Texans
CBS/NBC Games will be simulcast on NFL Network and streamed live on Amazon Prime

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ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan272017

Mercedes-Benz Takes An Easy Rider And Born To Be Wild Trip To Super Bowl LI

By Barry Janoff

January 27, 2017: Mercedes-Benz is returning to the Super Bowl broadcast for the fourth time and is bringing a heavy dose of nostalgia with it.

The automaker enlisted as directors the Coen Brothers, Joel and Ethan (Fargo, No Country For Old Men, The Big Lebowski), brought in actor Peter Fonda and re-envisioned the classic 1969 movie, Easy Rider, for a humorous 30-second spot, "Easy Driver," set to the music of the original film’s theme song, Steppenwolf's "Born to Be Wild,"

The spot, to air during the fourth quarter of Super Bowl LI on Fox on Feb, 5, is part of a larger campaign celebrating the 50th anniversary of the Mercedes-Benz performance sub-brand AMG and the upcoming debut of the high-performance Mercedes-AMG GT C Roadster.

According to Drew Slaven, vp-marketing for Mercedes-Benz USA, "The goal with the spot was to pay homage to the history that brought us to this point with something iconic but authentic that would resonate with people who have a passion for open-air driving, who live for the call of the road and who share a little of that rebellion from the norm.

"(Easy Rider), which came out late in the '60's, as did AMG, was the perfect vehicle for a fast drive down memory lane," said Slaven.

In the movie, Peter Fonda and  Dennis Hopper (who was also the director) take a cross-country road trip on their Harley-Davidsons from California to Florida (where they plan to retire with the cash they received from a major drug sale and which they have hidden in their bikes).

En route, they encounter an array of late 1960’s attitudes (think rednecks vs. hippies) and people, including Jack Nicholson (in one of his early screen roles).

The Mercedes-Benz spot opens in a biker bar whose customers and decor pay homage to Easy Rider overall, and Fonda (whose face from the movie is tattooed on the large bicep of one of the bikers) and Hopper in particular.

"Born to Be Wild" is playing on the juke box (it's actually the only song on the juke box).

As we hear the lyrics — "Get your motor runnin’/Head out on the highway’Lookin' for adventure And whatever comes our way" — a huge guy bursts through the front door. "Blocked in," he growls, such to the chagrin of the patrons.

It turns out that their row of parked bikes is blocked by a Mercedes-AMG GT C Roadster. But their anger turns to delight when it they see the vehicle is owned by Fonda. "Nice rides," Fonda says to them as he drives off on Route 66 to the Steppenwolf song.

Text offers, "Born to be wild. Built to be wild."

In addition to the spot, the campaign includes an extended cut and behind-the-scenes footage for online platforms, four 10-15 second teasers, digital, social media and a Mercedes-AMG GT C Roadster video brochure.

MBUSA said it would also be a co-sponsor of "Rolling Stone Live: Houston" on Feb. 4.

MBUSA will air a second spot, which ran during last year’s Super Bowl, "Snow Date," in the pre-game show.

"Born to Be Wild," which was released in 1968 reached No. 2 on the Billboard Hot 100, might sound familiar to a new audience. It has been covered by numerous artists (including The Cult, INXS, Ozzy Osbourne, Etta James and Wilson Pickett). Since Easy Rider, it has been used in one form or another in more than 50 movies or TV shows.

Agencies for the campaign are Antoni (Berlin), lead agency for Mercedes-Benz in Europe; and Merkley+Partners, NY, MBUSA's lead marketing agency.

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