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• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec032012

For Mercedes-Benz, All Roads Lead To Super Bowl XLVII In New Orleans

By Barry Janoff

December 3, 2012: It will be hard to miss the Mercedes-Benz brand during Super Bowl XLVII week in New Orleans.

It also would be hard to argue that the automaker is not getting it's monies worth for a naming rights deal to the Super Bowl XLVII venue.

In 2011, Mercedes-Benz signed a $100 million, ten-year year deal for naming rights to the Superdome, where the game will be played on Feb. 3, 2012.

The company has purchased time during the day-long pre-game programming and in the fourth quarter of the Super Bowl broadcast on CBS.

New Orleans Saints owner Tom Benson owns Mercedes-Benz dealerships in New Orleans (and San Antonio) and plans to use his locations to support the big game.

Mercedes-Benz is planning to have multi-media marketing activation throughout the city during the week leading to the game.

Last week, Mercedes-Benz and lead agency Merkley + Partners, New York, had a crew in the French Quarter filming the new spot, which will support the CLA (pictured), due to hit showrooms in 2013. The spot will star Grammy-winning singer Usher, model Kate Upton and other elements that represent how far someone might go to fulfill their desires, according to reports from the location.

During Super Bowl XLV, Mercedes-Benz ran a commercial that used Sean "Diddy" Combs to unveil the 2012 Mercedes C63 AMG Coupe, Mercedes SLS AMG Roadster and other cars.

If nothing else, Mercedes-Benz looks to garner a significant amount of media value from its name on the Superdome. Earlier this year, Lucas Oil received in excess of $40 million in media value by having hits name on the venue for Super Bowl XLVI, according to Front Row Analytics, which evaluates ROI in sponsorship deals.

In 2010, Sun Life Stadium received some $26 million in media value directly related to Super Bowl XLIV.

Super Bowl XLV was played at Cowboys Stadium, which is still without a naming rights deal.

"Earlier this year, Lucas Oil received in excess of $40 million in media value by having hits name on the venue for Super Bowl XLVI."

Front Row Analytics looks at verbal mentions, on-screen text, signage and other factors and bases that on the cost of a 30-second commercial to determine media value.

Super Bowl XLVI is expected to match or exceed the average of 111 million viewers who watched the game on NBC. The cost of a 30-second spot during the Super Bowl XLVII broadcast on CBS is going for upward of $3.8 million, according to industry analysts.

Prior to Super Bowl XLVII, the Mercedes-Benz Superdome will host events including the New Orleans Saints against the Tampa Bay Buccaneers (Dec. 16) and Carolina Panthers (Dec. 30), the R+L Carriers New Orleans Bowl college football game between East Carolina and U. Louisiana (Dec. 22) and the Allstate Sugar Bowl between the University of Florida and the University of Louisville (Jan. 2, 2013), which will be telecast nationally on ESPN.

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