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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Dec032012

For Mercedes-Benz, All Roads Lead To Super Bowl XLVII In New Orleans

By Barry Janoff

December 3, 2012: It will be hard to miss the Mercedes-Benz brand during Super Bowl XLVII week in New Orleans.

It also would be hard to argue that the automaker is not getting it's monies worth for a naming rights deal to the Super Bowl XLVII venue.

In 2011, Mercedes-Benz signed a $100 million, ten-year year deal for naming rights to the Superdome, where the game will be played on Feb. 3, 2012.

The company has purchased time during the day-long pre-game programming and in the fourth quarter of the Super Bowl broadcast on CBS.

New Orleans Saints owner Tom Benson owns Mercedes-Benz dealerships in New Orleans (and San Antonio) and plans to use his locations to support the big game.

Mercedes-Benz is planning to have multi-media marketing activation throughout the city during the week leading to the game.

Last week, Mercedes-Benz and lead agency Merkley + Partners, New York, had a crew in the French Quarter filming the new spot, which will support the CLA (pictured), due to hit showrooms in 2013. The spot will star Grammy-winning singer Usher, model Kate Upton and other elements that represent how far someone might go to fulfill their desires, according to reports from the location.

During Super Bowl XLV, Mercedes-Benz ran a commercial that used Sean "Diddy" Combs to unveil the 2012 Mercedes C63 AMG Coupe, Mercedes SLS AMG Roadster and other cars.

If nothing else, Mercedes-Benz looks to garner a significant amount of media value from its name on the Superdome. Earlier this year, Lucas Oil received in excess of $40 million in media value by having hits name on the venue for Super Bowl XLVI, according to Front Row Analytics, which evaluates ROI in sponsorship deals.

In 2010, Sun Life Stadium received some $26 million in media value directly related to Super Bowl XLIV.

Super Bowl XLV was played at Cowboys Stadium, which is still without a naming rights deal.

"Earlier this year, Lucas Oil received in excess of $40 million in media value by having hits name on the venue for Super Bowl XLVI."

Front Row Analytics looks at verbal mentions, on-screen text, signage and other factors and bases that on the cost of a 30-second commercial to determine media value.

Super Bowl XLVI is expected to match or exceed the average of 111 million viewers who watched the game on NBC. The cost of a 30-second spot during the Super Bowl XLVII broadcast on CBS is going for upward of $3.8 million, according to industry analysts.

Prior to Super Bowl XLVII, the Mercedes-Benz Superdome will host events including the New Orleans Saints against the Tampa Bay Buccaneers (Dec. 16) and Carolina Panthers (Dec. 30), the R+L Carriers New Orleans Bowl college football game between East Carolina and U. Louisiana (Dec. 22) and the Allstate Sugar Bowl between the University of Florida and the University of Louisville (Jan. 2, 2013), which will be telecast nationally on ESPN.

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