Top
QUICK HITS

Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May152014

En Route To The FIFA World Cup, Messi Gets A New Ride, New Hands-On Deal 

By Barry Janoff

May 15, 2014: Lionel Messi is on the verge of signing a new contract with FC Barcelona, valued at £15.5m ($26 million U.S.) annually through the end of 2018, that would make him the highest paid soccer player in the world, according to industry analysts.

He also is on the verge of leading Argentina into the 2014 FIFA World Cup in Brazil, which runs June 12-July 13.

But Messi has taken some time out to play around in a different field, one in which he is able to use his hands.

Easy2.Company B.V. has signed a deal with Messi to support a signature line of Space Scooters, two-wheel scooters that are powered by pumping action.

The company, based in Heerhugowaard, The Netherlands, said that the soccer star would become part of "Team Messi" to promote special editions of Messi-branded Space Scooters worldwide.

Financial terms were not disclosed.

A promotional spot shows Messi riding on a signature Space Scooter with a group of kids. (See the spot here). Support will include Internet, social media and experiential marketing.

"The choice for Leo Messi and for his own brand was simple," Joost Blom, managing director for Easy2.Company, said in a statement. "He is loved all over the world, sympathetic, athletic and example for a lot of kids [of] what is possible to establish when you believe in yourself."

The company said that the Messi Space Scooter is scheduled to hit in stores and online in mid-June to coincide with the World Cup. The Messi Space Scooter would also be available from what Easy2.Company called a "future Messi Store e-commerce site."

The deal adds to a portfolio that sees Messi currently ranked among the top ten highest paid athletes in the world, making in excess of $41 million annually, split about evenly between his contract and endorsement deals.

He also has deals that include Turkish Airlines, Samsung Galaxy, adidas, Gillette and Pepsi.

According to Blom, "The Space Scooter helps children to go outside and enjoy the sporting and energetic way of transport. There are only a few people in the world who can carry out this news, of which Leo, with his own brand, is the best, we think."

Pepsi World Cup Ambush Leads With Messi

Can Messi Build His Brand In The U.S.?

Back to Home Page