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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov082012

Lionel Messi Puts His Head (& Shoulders) Into U.S. Hispanic Marketing Campaign

By Barry Janoff

November 8, 2012: Lionel Messi is regarded as the best international soccer player in the world. Now, thanks to Head & Shoulders, he has an opportunity to display his heading skills for domestic consumers and fans.

The hair-care division of Procter & Gamble said that Messi would appear in a marketing campaign to promote its Refresh for Men line targeting Hispanic men in the U.S. Financial terms were not disclosed.

Messi, who has been appearing in Head & Shoulder ads in Latin America since July, joins a U.S. roster of spokesmen that includes Troy Polamalu (Pittsburgh Steelers), Joe Mauer (Minnesota Twins) and Olympic medal record holder Michael Phelps.

According to Head & Shoulders, the 25-year-old Messi has been a consumer of the brand for years, adding that his "charisma, talent and confidence on the field were a natural fit . . . as the brand continues to connect with fans via their passion for sports and seeks to speak to the ever-growing Hispanic market."

Head & Shoulders said that the three-time FIFA world player of the year, who plays for La Liga FC Barcelona and is captain of the Argentina national team, would star in ads on TV, Internet and social media, including Facebook, Twitter and YouTube. Lead agency is Dieste, Dallas.

Messi earns almost $20 million annually from endorsements, according to industry analysts, including deals with adidas, PepsiCo, EA Sports and Herbalife.

In an initial spot, Messi is seen in action on the pitch, ultimately scoring a game-winning goal. (Ironically, there are no shots of him using his head.)

A voiceover offers in Spanish, "Messi believes that to play good football, it is important to keep a cool head and have clean hair in order to have better confidence. Lionel Messi keeps his head cool and his hair free from dandruff with Refresh for Men."

He then heads to the locker room, where he gives a young fan an autograph. In what appears to be a nod to the classic Coca-Cola commercial where "Mean" Joe Green gives a boy his jersey (later re-created in a humorous spot starring  Polamalu), Messi hands the kid his scarf. (See the full spot here.)

"The fact that Leo is a fan of Head & Shoulders, and now our ambassador, gives us a tremendous opportunity to be able to create a personal connection with our Hispanic male consumers,” Michael Saabia, Head & Shoulders brand manager, said a statement.

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