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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Feb032014

Gillette Sharpens Focus On World Cup, Adding Messi To Federer, PelĂ© Campaign

By Barry Janoff

February 3, 2014: Lionel Messi is arguably regarded as the best soccer player in the world.

Gillette is now giving him a chance to show off his skills in tennis, hockey, cricket, Australian rules football and auto racing, albeit via fantasy, signing Messi to star in a new global campaign, Inner Steel.

Messi is not alone: Roger Federer, already a Gillette spokesman, tries his hand alongside Messi in soccer and even sumo wrestling in the launch TV spot, "Trading Places."

Financial terms of true alliance with Messi were not disclosed.

In addition to the TV spot, Gillette is supporting the arrival of Messi with Internet, social media and the release of Special Edition Country Razors, each of which displays national colors from countries worldwide.

Gillette is tying the campaign into the FIFA World Cup, which will take place in Brazil this June-July. The company will activate its alliance with soccer legend and Brazilian native Pelé as part of the campaign.

On local levels, Gillette is partnering with such players as Joe Hart (England), Thomas Muller (Germany), “Chicharito” (Mexico), “Falcao” (Colombia), Sergio “Kun” Aguero (Argentina), Juan Arango (Venezuela), Alexis Alejandro Sánchez “Alex Sánchez” (Chile), Shinji Kagawa (Japan), Ki Sung-Yueng (South Korea) and  “Oscar”, “Paulinho” and “Lucas” (Brazil).

Gillette is also activating behind its alliances with national soccer teams including those from Spain, Argentina, Brazil, Italy, Mexico, Venezuela and Chile.

“This is a new era for Gillette and football," John Mang, Gillette global vice president, said in a statement. "We are excited to partner with Lionel Messi and a stellar line up of world-class players and teams. These athletes meticulously hone their skills and strive for precision on the field. They are at the top of their sport and their passion to be their best, is an inspiration to us all.”

According to Messi, “Throughout my career I have been fortunate to have a great deal of success on the field; but I know that the strongest performances come only when you commit 100% to the task at hand and display the strength and mettle to give it all . . . Gillette is a brand that shares my resolve and determination to try to be the best and I know that together we can show men everywhere that the strongest performances come when you strengthen the 'Inner Steel' inside and show your colors on the outside.”

An extended two-minute version of "Trading Places" opens with Federer shaving in the locker room of a sports club using various razors from the Gillette Special Edition Country Razors collection. When he uses the Japan razor, he envisions himself as a sumo wrestler.

Messi comes in to shave and uses the razor from India, putting him into a cricket scenario.

"We can show men everywhere that the strongest performances come when you strengthen the 'Inner Steel' inside and show your colors on the outside.”

Ultimately, they end up trading places when Messi becomes a tennis player and Federer is a soccer goalie who looks up to see Messi bearing down on him. The action ends with Messi taking a shot on goal and Federer diving in an attempt to make the save. The scene fades to black before we see the actual outcome. (See the full spot here.)

Gillette said it would be encouraging soccer fans worldwide (including via a Twitter destination, #InnerSteel)  to "show and share their 'Inner Steel' and support of their nations' colors by asking men everywhere to demonstrate that they, like Gillette, are 'Made From Steel, Driven by Their Colors.'"

Can Messi Build His Brand In U.S.

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