Top
NEWS REAL

• Universal Casting in Miami has been looking for people to fill three roles for what was called a “major commercial” with Serena Williams: Serena at 7-13 years old, 15-19 and 22-27. “Those auditioning must be proficient tennis players and must look like Serena.”   

• NFL Network’s Good Morning Football is in London for six days starting today (Monday, Oct. 22) leading up to the Philadelphia Eagles vs. Jacksonville Jaguars game in Wembley Stadium on Sunday (Oct. 28). Good Morning Football will air Monday-Friday (7 AM ET) from Westminster Live Studios. 

• Charles Wang, 74, businessman and former owner of the New York Islanders (2000-16), passed away on Sunday morning. RIP.

• ESPN said it generated its best NBA opening week rating since 2014 on Saturday for LeBron James’ home-opener with the Los Angeles Lakers. The Lakers vs. Rockets game telecast, won by Houston, 124-115, drew a 2.5 metered market rating, also making it the highest-rated NBA regular season game on ESPN since the Warriors 73rd win game in April of 2016.

POLL POSITION
The Rock & Roll Hall of Fame nominees for the Class of 2019: • Def Leppard • Devo • Janet Jackson • John Prine • Kraftwerk • LLCoolJ * MC5 • Radiohead • Rage Against the Machine • Roxy Music * Stevie Nicks • The Cure • Todd Rundgren • Rufus & Chaka Khan • The Zombies VOTE HERE
KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

BUY SELL

Weekend Box Office Oct. 12-14
1. Venom $35.7 M
2. A Star Is Born $28M
3. First Man $16.6M
4. Goosebumps 2 $16.2M
5. Smallfoot $9.3M
6. Night School $8M
7. Bad Times at the El Royale $7.2M
8. The House With A Clock In Its Walls $4M
9. The Hate U Give $1.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA: Beats By Dre LeBron See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr302018

Messi, Suarez Are Frenemies In Gatorade ‘Everything Changes’ Pre-Cup Campaign

By Barry Janoff

April 30, 2018: Gatorade has unveiled what it is calling the “biggest international campaign in the brand's 50-plus year history, "Everything Changes," which “demonstrates continued commitment to fueling footballers around the globe."

The campaign stars FC Barcelona teammates Lionel Messi and Luis Suárez; and  Brazilian National Team and Manchester City striker Gabriel Jesus.

It supports the brand's first sport-specific product, Gatorade Football Energy.

Although not an official partner with FIFA, the multi-platform effort will have major presence during the lead-up to and then during the 2018 World Cup this summer in Russia.

“Working with athletes at the pinnacle of performance such as Lionel Messi, Luis Suárez and Gabriel Jesus helps us push the boundaries of hydration and sports nutrition, and develop truly differentiated products for competitive footballers around the globe,” Emiliano Di Vincenzo, GM Gatorade International, said in a statement.

“In recent years we have increased our focus on football and we are working with top players and clubs to help fuel their performance in the same way we have always done with athletes in other sports.”

Gatorade said that among the clubs with which it has been working are the Brazilian National Team, FC Barcelona, Manchester City, Boca Junior, and Corinthians “to provide innovative consultation and support to athletes, their coaches, and their sports performance departments in their — often successful — pursuit of championship titles.”

The anchor spot shows the camaraderie on and off the pitch between Mess and Suárez, the motivations and work ethics that drive them and then the competitive nature of both men when it comes to times to face each other on opposite sides of the field.

According to the tagline, “Everything Changes . . .  Except What’s Inside.”

The lead two and a half minute spot will also air in 15-, 30- and 60-second versions.

The spot also has an Hispanic version.

Jesus has his own 60-second spot.

The campaign also includes print, digital, social media and POP.

Gatorade said that Gatorade Football Energy was “developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players.”

The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. It comes in three flavors: Lemon, Mango and Orange.

"As the sports fuel leader, Gatorade's mission to help athletes perform at their best remains our focus," said Di Vincenzo. “With science as our foundation and improved performance as our goal, we are pushing the boundaries of hydration, nutrition, technology and delivery systems.”

Back to Home Page