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• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL.

• Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, said the theme song and music production package for its broadcast on Telemundo and Universo, would be “Sueño de Campeones” (“Champions Dream") by Emmy Award winning composer and producer Yoav Goren. “Sueño de Campeones” is an "extensive music package supporting Telemundo Deportes’ coverage of the soccer tournament."

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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ESPN: WNBA 'Life: Bossy' More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr302018

Messi, Suarez Are Frenemies In Gatorade ‘Everything Changes’ Pre-Cup Campaign

By Barry Janoff

April 30, 2018: Gatorade has unveiled what it is calling the “biggest international campaign in the brand's 50-plus year history, "Everything Changes," which “demonstrates continued commitment to fueling footballers around the globe."

The campaign stars FC Barcelona teammates Lionel Messi and Luis Suárez; and  Brazilian National Team and Manchester City striker Gabriel Jesus.

It supports the brand's first sport-specific product, Gatorade Football Energy.

Although not an official partner with FIFA, the multi-platform effort will have major presence during the lead-up to and then during the 2018 World Cup this summer in Russia.

“Working with athletes at the pinnacle of performance such as Lionel Messi, Luis Suárez and Gabriel Jesus helps us push the boundaries of hydration and sports nutrition, and develop truly differentiated products for competitive footballers around the globe,” Emiliano Di Vincenzo, GM Gatorade International, said in a statement.

“In recent years we have increased our focus on football and we are working with top players and clubs to help fuel their performance in the same way we have always done with athletes in other sports.”

Gatorade said that among the clubs with which it has been working are the Brazilian National Team, FC Barcelona, Manchester City, Boca Junior, and Corinthians “to provide innovative consultation and support to athletes, their coaches, and their sports performance departments in their — often successful — pursuit of championship titles.”

The anchor spot shows the camaraderie on and off the pitch between Mess and Suárez, the motivations and work ethics that drive them and then the competitive nature of both men when it comes to times to face each other on opposite sides of the field.

According to the tagline, “Everything Changes . . .  Except What’s Inside.”

The lead two and a half minute spot will also air in 15-, 30- and 60-second versions.

The spot also has an Hispanic version.

Jesus has his own 60-second spot.

The campaign also includes print, digital, social media and POP.

Gatorade said that Gatorade Football Energy was “developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players.”

The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. It comes in three flavors: Lemon, Mango and Orange.

"As the sports fuel leader, Gatorade's mission to help athletes perform at their best remains our focus," said Di Vincenzo. “With science as our foundation and improved performance as our goal, we are pushing the boundaries of hydration, nutrition, technology and delivery systems.”

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