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What Are You Watching In July 2018
 
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• Telemundo Deportes said its complete presentation of all 64 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 Million of the 2014 World Cup (37.9M).

• The San Francisco Marathon has signed a three-year deal naming Biofreeze topical pain relief product as title sponsor, beginning with the event July 29, as well as the The Berkeley Half Marathon.

• Rock & Brews Restaurants have joined with Def Leppard and Seattle-based Elysian Brewing Company to introduce Def Leppard Pale to their customers and are also offering a chance to win tickets to see Def Leppard on tour this year.

ESPN’s 14th Annual ESPYS Auction benefiting the V Foundation for Cancer Research has launched on eBay and will continue through Wednesday, July 18. This year’s auction will feature 80+ experience. Details at https://www.ebay.com/rpp/espn.

KEEPING SCORE

2018 WNBA ALL-STARS BY POSITION
Guards
• Seimone Augustus, Lynx    
• Sue Bird, Storm
• Skylar Diggins-Smith, Wings
• Chelsea Gray, Sparks
• Jewell Loyd, Storm
• Kayla McBride, Aces    
• Allie Quigley, Sky
• Diana Taurasi, Mercury
• Kristi Toliver, Mystics

Frontcourt
• DeWanna Bonner, Mercury
• Liz Cambage, Wings
• Tina Charles, Liberty
• Elena Delle Donne, Mystics
• Brittney Griner, Mercury
• Sylvia Fowles, Lynx
• Angel McCoughtry, Dream
• Maya Moore, Lynx
• Chiney Ogwumike, Sun
• Nneka Ogwumike, Sparks
• Candace Parker, Sparks
• Breanna Stewart, Storm
• A’ja Wilson, Aces

WNBA All-Star Gam July 28 in Target Center, Minneapolis (ABC)

BUY SELL

WEEKEND BOX OFFICE (July 13-15)

1. Hotel Transylvania 3 $44.1M
2. Ant-Man and the Wasp $28.8M
3. Skyscraper $25.4M
4. Incredibles 2 $16.2M
5. Jurassic World: Fallen Kingdom $15.5M
6. The First Purge $9.1M
7. Sorry to Bother You $4.3M
8. Sicario $3.8M
9. Uncle Drew $3.2M
10. Ocean’s 8 $2.9M

SOURCE: COMSCORE.com

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Men's Hoops Are 'Toxic'
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Apr302018

Messi, Suarez Are Frenemies In Gatorade ‘Everything Changes’ Pre-Cup Campaign

By Barry Janoff

April 30, 2018: Gatorade has unveiled what it is calling the “biggest international campaign in the brand's 50-plus year history, "Everything Changes," which “demonstrates continued commitment to fueling footballers around the globe."

The campaign stars FC Barcelona teammates Lionel Messi and Luis Suárez; and  Brazilian National Team and Manchester City striker Gabriel Jesus.

It supports the brand's first sport-specific product, Gatorade Football Energy.

Although not an official partner with FIFA, the multi-platform effort will have major presence during the lead-up to and then during the 2018 World Cup this summer in Russia.

“Working with athletes at the pinnacle of performance such as Lionel Messi, Luis Suárez and Gabriel Jesus helps us push the boundaries of hydration and sports nutrition, and develop truly differentiated products for competitive footballers around the globe,” Emiliano Di Vincenzo, GM Gatorade International, said in a statement.

“In recent years we have increased our focus on football and we are working with top players and clubs to help fuel their performance in the same way we have always done with athletes in other sports.”

Gatorade said that among the clubs with which it has been working are the Brazilian National Team, FC Barcelona, Manchester City, Boca Junior, and Corinthians “to provide innovative consultation and support to athletes, their coaches, and their sports performance departments in their — often successful — pursuit of championship titles.”

The anchor spot shows the camaraderie on and off the pitch between Mess and Suárez, the motivations and work ethics that drive them and then the competitive nature of both men when it comes to times to face each other on opposite sides of the field.

According to the tagline, “Everything Changes . . .  Except What’s Inside.”

The lead two and a half minute spot will also air in 15-, 30- and 60-second versions.

The spot also has an Hispanic version.

Jesus has his own 60-second spot.

The campaign also includes print, digital, social media and POP.

Gatorade said that Gatorade Football Energy was “developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players.”

The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. It comes in three flavors: Lemon, Mango and Orange.

"As the sports fuel leader, Gatorade's mission to help athletes perform at their best remains our focus," said Di Vincenzo. “With science as our foundation and improved performance as our goal, we are pushing the boundaries of hydration, nutrition, technology and delivery systems.”

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