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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct292015

Metallica Shreds Global Ski Slopes With Heavy Mettle Signature Line Ski Deal

By Barry Janoff

October 29, 2015: Metallica knows how to hit the stage, shred guitars and bring the noise, earning Grammy Awards, Rock & Roll Hall of Fame inductees and countless other accolades.

Now, James Hetfield, Lars Ulrich, Rob Trujillo and Kirk Hammett are hitting mountains, shredding slopes and making noise on skis.

The legendary group has signed a deal with Armada Skis, to design and create a limited-edition signature line for the 2015-16 ski season.

According to Park City, Utah-based Armada, the Armada x Metallica line  will include two models of skis (the Invictus 95Ti all-mountain ski and the JJ 2.0 powder ski) and special issues of Armada's Hans windbreaker jacket and Decker gloves, all of which will feature graphics "adapted from Metallica's iconic Master of Puppets album cover."

The alliance brings together Hetfield and Ulrich's passion for skiing and Trujillo's devotion to snowboarding with the music of Metallica and the experience of Armada.

Sales of snow sports-related equipment and apparel topped $4.5 billion during the 2014-15 season, according to SnowSports Industries America, McLean, Va.

"If you told me when I was 12, listening to 'Kill 'Em All' at the skate ramp in the woods in Virginia, that we'd be working with Metallica someday, I would have told you to get lost," Armada co-founder Chris O'Connell said in a statement. "It's insane to be able to introduce new people to Armada through the machine that is Metallica. They're the biggest rock band in the world."

Marketing support includes a spot that juxtaposes the band in action on-stage and with their new ski eqipment and apparel, with the backdrop of intense action on the slopes; Internet, social media and POP in retailers that carry Armada products. (See the full spot here.)

The group, currently on tour and working on its first release since 2008's Death Magnet, will release in November a limited-edition four-CD set recorded during the 2014 Metallica By Request tour.

Metallica was inducted into the Rock & Roll Hall of Fame in 2009.

Founded in 2002, Armada Skis, founded in 2002, distributes skis, outerwear and accessories in more than 40 countries. The Armada x Metallica line is available online and at select ski retail shops.

According to Ulrich, "Getting into the mountains has always been important to us. Armada is the most creative company in the ski industry, making them the perfect fit for this collaboration."

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