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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct292015

Metallica Shreds Global Ski Slopes With Heavy Mettle Signature Line Ski Deal

By Barry Janoff

October 29, 2015: Metallica knows how to hit the stage, shred guitars and bring the noise, earning Grammy Awards, Rock & Roll Hall of Fame inductees and countless other accolades.

Now, James Hetfield, Lars Ulrich, Rob Trujillo and Kirk Hammett are hitting mountains, shredding slopes and making noise on skis.

The legendary group has signed a deal with Armada Skis, to design and create a limited-edition signature line for the 2015-16 ski season.

According to Park City, Utah-based Armada, the Armada x Metallica line  will include two models of skis (the Invictus 95Ti all-mountain ski and the JJ 2.0 powder ski) and special issues of Armada's Hans windbreaker jacket and Decker gloves, all of which will feature graphics "adapted from Metallica's iconic Master of Puppets album cover."

The alliance brings together Hetfield and Ulrich's passion for skiing and Trujillo's devotion to snowboarding with the music of Metallica and the experience of Armada.

Sales of snow sports-related equipment and apparel topped $4.5 billion during the 2014-15 season, according to SnowSports Industries America, McLean, Va.

"If you told me when I was 12, listening to 'Kill 'Em All' at the skate ramp in the woods in Virginia, that we'd be working with Metallica someday, I would have told you to get lost," Armada co-founder Chris O'Connell said in a statement. "It's insane to be able to introduce new people to Armada through the machine that is Metallica. They're the biggest rock band in the world."

Marketing support includes a spot that juxtaposes the band in action on-stage and with their new ski eqipment and apparel, with the backdrop of intense action on the slopes; Internet, social media and POP in retailers that carry Armada products. (See the full spot here.)

The group, currently on tour and working on its first release since 2008's Death Magnet, will release in November a limited-edition four-CD set recorded during the 2014 Metallica By Request tour.

Metallica was inducted into the Rock & Roll Hall of Fame in 2009.

Founded in 2002, Armada Skis, founded in 2002, distributes skis, outerwear and accessories in more than 40 countries. The Armada x Metallica line is available online and at select ski retail shops.

According to Ulrich, "Getting into the mountains has always been important to us. Armada is the most creative company in the ski industry, making them the perfect fit for this collaboration."

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