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NEWS REAL

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Feb152013

MetLife Comes Out Swinging, Joins World Baseball Classic Marketing Roster

By Barry Janoff

February 15, 2013: Insurance firm MetLife, perhaps best known in the sports world for its naming rights deal at the NFL's New York Giants and New York Jets MetLife Stadium, as well as for the signature blimp that flies over some 100 events annually, is now taking a swing at baseball.

The New York-based company has signed a deal to become a global sponsor and the official insurance company for the 2013 World Baseball Classic.

MetLife said it would support the alliance with on-site and multi-media marketing and activation, incorporating its brand ambassador, Snoopy, "into multiple aspects of the event" on worldwide media platforms.

Financial terms of the pact were not disclosed.

MetLife joins Brand USA, Delta Air Lines and Konami as the World Baseball Classic's four global sponsors.

The 2013 World Baseball Classic, which is the third edition of the tournament, will feature the world’s best players representing their countries and territories. Thirty-nine games will be played in seven venues in four nations and territories from March 2-19. (Full schedule here.)

All games will be broadcast on MLB Network and ESPN Desportes. MetLife will provide aerial coverage from its blimps – Snoopy One, Snoopy Two and Snoopy J. — which will be flying above all the games played in Phoenix, Miami, San Francisco and Tokyo. The WBC is being distributed to more than 200 countries and territories.

"Many of the countries fielding World Baseball Classic teams are also countries where MetLife is a leading insurer," Richard Hong, vp-brand, advertising and promotion for MetLife, said in a statement. "With MetLife’s strong presence in Japan and Korea where the sport is widely popular, and with market leading positions in countries like Mexico and the U.S., millions of our customers and thousands of our employees are looking forward to watching some of the world’s best play baseball this March."

Under terms of the agreement, MetLife will be the title sponsor of the All-World Baseball Classic Team, which will be selected after the event and will be comprised of the top players at each position during the tournament.

In addition, Snoopy will wear World Baseball Classic jerseys and make special appearances during games to interact with fans and distribute gifts.

Team Japan is the two-time defending champion of the World Baseball Classic, having won in 2006 and 2009, the last time the WBC was held. The event will be played every four years moving forward.

The United States is in Pool D with Mexico, Italy and Canada, which begins play on March 7 in Phoenix.

"With a strong presence in the global market, MetLife is well-positioned to illuminate its brand message across the expansive WBC platform."

Members of Team USA include Joe Mauer, reining National League Cy Young winner R.A. DIckey, Jimmy Rollins, Mark Teixeira, David Wright, Ryan Braun, Shane Victorino, Adams Jones, Giancarlo Stanton, Ryan Vogelsong and Heath Bell, and is being managed by Joe Torre. Players will be taking time off from Spring Training and before the 2013 MLB season starts to participate.

The World Baseball Classic is sanctioned by the International Baseball Federation.

"With such a strong presence in the global marketplace, MetLife is well-positioned to illuminate its brand message across the expansive World Baseball Classic platform," Paul Archey, svp-International Business Operations for Major League Baseball, said in a statement. "MetLife will have a variety of touch points, both inside and outside the tournament venues, fully integrating them into the event program this March."

MetLife Stadium in East Rutherford, NJ, will be the site of Super Bowl XLVIII in 2014.

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