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• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan302014

As NFL's Big Game Nears, Naming Rights Deal Turning Super For MetLife

By Barry Janoff

January 29, 2014: In 2011, when MetLife moved from cornerstone partner to naming rights holder for what was then Giants Stadium, the insurance company already knew that the alliance would yield dividends.

The 25-year deal, estimated to be between $17 million-$20 million per year, came about a year after the NFL had named the venue as the site of Super Bowl XLVIII, to be played Feb. 2, 2014.

Now, as the Denver Broncos and the Seattle Seahawks head to East Rutherford, NJ, for Sunday’s Super Bowl XLVIII match-up, MetLife is in a position for its own big win.

MetLife is expected to receive $32.4 million in exposure from its sponsorship during Super Bowl XLVIII’s Sunday night broadcast on Fox, according to an ROI projection analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services (a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor.

Front Row said the figure is based on the $4 million cost of a 30-second commercial spot during Fox’s broadcast of the Super Bowl. It is projected that MetLife will receive over four minutes of in-broadcast exposure during the game.

The exposure for the brand is expected to come from in-stadium/exterior signage, on-screen graphics and verbal mentions.

This does not include the countless mentions, visual inclusions and other graphics showing MetLife Stadium in the weeks leading up to the Big Game.

“MetLife will reap many dividends from its $17 million- $20 million annual investment in the stadium during this year’s Super Bowl, the $32.4 million," said Eric Smallwood, svp-marketing and research for Front Row. "Exposure from the television broadcast is just one part of the overall value the game will deliver. The big game will provide big value to MetLife from various sources including social media, newsprint and magazines, international television coverage, and various media outlet news and highlights.”

Among the past five Super Bowls, Tampa's Raymond James Stadium, site of Super Bowl XLIII in 2009, tops out in media exposure earned with $37.6 million, according to Front Row. Lucas Oil Stadium in Indianapolis, site of Super Bowl XLVI in 2012, was second with $33.8 million.

MetLife currently ranks third, ahead of Mercedes-Benz SuperDome in New Orleans, which earned $30 million in media value during Super Bowl XLVII last year; and Miami's Sun Life Stadium, which had $26 million in media value during Super Bowl XLIV in 2010.

Cowboys Stadium, which hosted Super Bowl XLV in 2011, did not have a naming rights partner at the time of the game. In 2013, AT&T signed a 20-year naming rights deal valued at $17 million-$20 million per year.

Super Bowl XLIX will be played in Arizona's University of Phoenix Stadium, the historic Super Bowl L will be in the San Francisco 49ers new Levi's Stadium and Super Bowl LI will be played in Houston's Reliant Stadium.

Back to Super Bowl 48

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