Top
NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jan302014

As NFL's Big Game Nears, Naming Rights Deal Turning Super For MetLife

By Barry Janoff

January 29, 2014: In 2011, when MetLife moved from cornerstone partner to naming rights holder for what was then Giants Stadium, the insurance company already knew that the alliance would yield dividends.

The 25-year deal, estimated to be between $17 million-$20 million per year, came about a year after the NFL had named the venue as the site of Super Bowl XLVIII, to be played Feb. 2, 2014.

Now, as the Denver Broncos and the Seattle Seahawks head to East Rutherford, NJ, for Sunday’s Super Bowl XLVIII match-up, MetLife is in a position for its own big win.

MetLife is expected to receive $32.4 million in exposure from its sponsorship during Super Bowl XLVIII’s Sunday night broadcast on Fox, according to an ROI projection analysis conducted by Front Row Analytics, the sponsorship evaluation division of Front Row Marketing Services (a subsidiary of Philadelphia-based sports and entertainment group Comcast-Spectacor.

Front Row said the figure is based on the $4 million cost of a 30-second commercial spot during Fox’s broadcast of the Super Bowl. It is projected that MetLife will receive over four minutes of in-broadcast exposure during the game.

The exposure for the brand is expected to come from in-stadium/exterior signage, on-screen graphics and verbal mentions.

This does not include the countless mentions, visual inclusions and other graphics showing MetLife Stadium in the weeks leading up to the Big Game.

“MetLife will reap many dividends from its $17 million- $20 million annual investment in the stadium during this year’s Super Bowl, the $32.4 million," said Eric Smallwood, svp-marketing and research for Front Row. "Exposure from the television broadcast is just one part of the overall value the game will deliver. The big game will provide big value to MetLife from various sources including social media, newsprint and magazines, international television coverage, and various media outlet news and highlights.”

Among the past five Super Bowls, Tampa's Raymond James Stadium, site of Super Bowl XLIII in 2009, tops out in media exposure earned with $37.6 million, according to Front Row. Lucas Oil Stadium in Indianapolis, site of Super Bowl XLVI in 2012, was second with $33.8 million.

MetLife currently ranks third, ahead of Mercedes-Benz SuperDome in New Orleans, which earned $30 million in media value during Super Bowl XLVII last year; and Miami's Sun Life Stadium, which had $26 million in media value during Super Bowl XLIV in 2010.

Cowboys Stadium, which hosted Super Bowl XLV in 2011, did not have a naming rights partner at the time of the game. In 2013, AT&T signed a 20-year naming rights deal valued at $17 million-$20 million per year.

Super Bowl XLIX will be played in Arizona's University of Phoenix Stadium, the historic Super Bowl L will be in the San Francisco 49ers new Levi's Stadium and Super Bowl LI will be played in Houston's Reliant Stadium.

Back to Super Bowl 48

Back to Home Page