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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Procter & Gamble (1)

Friday
Feb102012

Michael Phelps Heads To Olympics With Confidence, Thanks To Head & Shoulders

By Barry Janoff

Feb. 10, 2012: World-class swimmer Michael Phelps spends a lot of time in the water, but not all of it. Which is one reason he has signed with Procter & Gamble's Head & Shoulders to star in a global marketing campaign.

Phelps, who is in training for the 2012 Summer Olympics in London, joins Troy Polamalu of the Pittsburgh Steelers and and Minnesota Twins All-Star catcher Joe Mauer as brand spokesmen.

Phelps will be featured in a multi-media campaign, "Wash in Confidence," that is scheduled to break later this month on TV, print and via a digital and social media platform. Tagline: "It's not just the flakes we wash out, it's the confidence we wash in."

The campaign is timed to support the launch of four Head & Shoulders' shampoos for men: Active Sport, High Endurance, Refresh and Deep Clean.

“I have found throughout my career that one of the most important factors in performance is confidence," Phelps said in a statement. "By using head & shoulders I have the confidence that I need to be at my best for the moments that matter most – in the pool and in life.”

The effort also touts P&G's roll as an Olympic partner. According to the company, "The Head & Shoulders' Olympic Games ‘Wash in Confidence’ campaign is aimed at encouraging individuals all over the world to take part by washing in confidence and washing out doubt. With the ‘Wash in confidence’ campaign, Head & Shoulders captures the inclusive, participatory spirit of the Olympic Games, for Olympians and ordinary people."

"If there is any bit of doubt or negativity, than you are not going to be as successful as possible." — Michael Phelps

A dedicated Facebook page encourages visitors to "shower their national athletes with messages of support." As part of the relationship, Head & Shoulders will also support Phelps’ charitable efforts through the Michael Phelps Foundation.

According to Phelps, "If there is any bit of doubt or negativity, than you are not going to be as successful as possible. To be your best, you have to trust and believe in yourself completely, you have to be confident, and receiving support messages from fans all over the world certainly goes a long way.”

Phelps marketing partners also include Subway, Under Armour and Hilton Hotels.