Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

Top Selling NFL Jerseys NFLShop.com
1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
SOURCE NFL

WHAT YOU SAY!?

NFL’s Most Valuable Teams 2017
1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Feb102012

Michael Phelps Heads To Olympics With Confidence, Thanks To Head & Shoulders

By Barry Janoff

Feb. 10, 2012: World-class swimmer Michael Phelps spends a lot of time in the water, but not all of it. Which is one reason he has signed with Procter & Gamble's Head & Shoulders to star in a global marketing campaign.

Phelps, who is in training for the 2012 Summer Olympics in London, joins Troy Polamalu of the Pittsburgh Steelers and and Minnesota Twins All-Star catcher Joe Mauer as brand spokesmen.

Phelps will be featured in a multi-media campaign, "Wash in Confidence," that is scheduled to break later this month on TV, print and via a digital and social media platform. Tagline: "It's not just the flakes we wash out, it's the confidence we wash in."

The campaign is timed to support the launch of four Head & Shoulders' shampoos for men: Active Sport, High Endurance, Refresh and Deep Clean.

“I have found throughout my career that one of the most important factors in performance is confidence," Phelps said in a statement. "By using head & shoulders I have the confidence that I need to be at my best for the moments that matter most – in the pool and in life.”

The effort also touts P&G's roll as an Olympic partner. According to the company, "The Head & Shoulders' Olympic Games ‘Wash in Confidence’ campaign is aimed at encouraging individuals all over the world to take part by washing in confidence and washing out doubt. With the ‘Wash in confidence’ campaign, Head & Shoulders captures the inclusive, participatory spirit of the Olympic Games, for Olympians and ordinary people."

"If there is any bit of doubt or negativity, than you are not going to be as successful as possible." — Michael Phelps

A dedicated Facebook page encourages visitors to "shower their national athletes with messages of support." As part of the relationship, Head & Shoulders will also support Phelps’ charitable efforts through the Michael Phelps Foundation.

According to Phelps, "If there is any bit of doubt or negativity, than you are not going to be as successful as possible. To be your best, you have to trust and believe in yourself completely, you have to be confident, and receiving support messages from fans all over the world certainly goes a long way.”

Phelps marketing partners also include Subway, Under Armour and Hilton Hotels.