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POLL POSITION
What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Topps Living Set: Jackie World Cup Ads Below

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Feb102012

Michael Phelps Heads To Olympics With Confidence, Thanks To Head & Shoulders

By Barry Janoff

Feb. 10, 2012: World-class swimmer Michael Phelps spends a lot of time in the water, but not all of it. Which is one reason he has signed with Procter & Gamble's Head & Shoulders to star in a global marketing campaign.

Phelps, who is in training for the 2012 Summer Olympics in London, joins Troy Polamalu of the Pittsburgh Steelers and and Minnesota Twins All-Star catcher Joe Mauer as brand spokesmen.

Phelps will be featured in a multi-media campaign, "Wash in Confidence," that is scheduled to break later this month on TV, print and via a digital and social media platform. Tagline: "It's not just the flakes we wash out, it's the confidence we wash in."

The campaign is timed to support the launch of four Head & Shoulders' shampoos for men: Active Sport, High Endurance, Refresh and Deep Clean.

“I have found throughout my career that one of the most important factors in performance is confidence," Phelps said in a statement. "By using head & shoulders I have the confidence that I need to be at my best for the moments that matter most – in the pool and in life.”

The effort also touts P&G's roll as an Olympic partner. According to the company, "The Head & Shoulders' Olympic Games ‘Wash in Confidence’ campaign is aimed at encouraging individuals all over the world to take part by washing in confidence and washing out doubt. With the ‘Wash in confidence’ campaign, Head & Shoulders captures the inclusive, participatory spirit of the Olympic Games, for Olympians and ordinary people."

"If there is any bit of doubt or negativity, than you are not going to be as successful as possible." — Michael Phelps

A dedicated Facebook page encourages visitors to "shower their national athletes with messages of support." As part of the relationship, Head & Shoulders will also support Phelps’ charitable efforts through the Michael Phelps Foundation.

According to Phelps, "If there is any bit of doubt or negativity, than you are not going to be as successful as possible. To be your best, you have to trust and believe in yourself completely, you have to be confident, and receiving support messages from fans all over the world certainly goes a long way.”

Phelps marketing partners also include Subway, Under Armour and Hilton Hotels.