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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr052017

It Goes To Figure: Phil Mickelson Signs Pre-Masters Deal With Workaday

By Barry Janoff

April 4, 2017: Phil Mickelson knows about numbers and figures on many levels.

He is among the most icon golfers in the world and the highest-paid, taking in some $3 million last year in earnings and $50 million endorsements, according to Forbes.

Mickelson, who recently parted ways with financial firm Barclays and signed with Intrepid Financial Partners, has another new partner in the financial category: Workaday, a leader in enterprise cloud applications for finance and human resources.

Financial terms were not released.

To launch the alliance, Mickelson wearing the Workday logo on his golf shirt this week at The Masters in Augusta, Georgia.

"Workday is proud to invest in activities that extend our brand beyond business and into the daily lives of our customers, including partnering with athletes who reflect our values," the Pleasanton, Calif.-based firm said in a statement.

"That’s why we are so honored to announce that our newest brand ambassador is none other than Phil Mickelson, a modern-day golf legend known for his passion, commitment, and famous 'Lefty' short game that has inspired fans and aspiring golfers alike for more than 20 years."

Mickelson, who enters The Masters ranked No. 18 in the world, also has alliances that include accounting firm KPMG, Rolex, Amgen and Callaway. He is represented by Lagardère Sports.

"Workday is proud to invest in activities that extend our brand beyond business and into the daily lives of our customers."

According to Mickelson, "This is a perfect fit. Whether you’re delivering technology that helps organizations grow or trying to win major tournaments, you have to approach those goals with total dedication and commitment to success. That’s why I’m proud to team up with Workday."

Not all of Mickelson’s financial situations have been rewarding. Last year, he was involved in an SEC investigation regarding a federal insider trading lawsuit. He was cleared of wrong-doing but agreed to pay back earnings he made on a stock transaction.

His status as a high-profile golfer and endorser remains important with partners such as Workaday.

"It  isn’t just Phil’s commitment to excellence and standing as ninth on the all-time PGA Tour winners list that we respect and admire," according to the firm. "What’s most important and reflective of the Workday community is his leadership on and off the course.

"Whether it’s his engagement with fans or focus on giving back in charitable ways, Phil is known as one of the nicest guys in the game who brings a sense of humor and a focus on pulling the best out of every individual to truly tap the full potential of a team — which he once again demonstrated last year by helping the U.S. score its 26th Ryder Cup win.

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