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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Apr162014

Emirates Enlists Microsoft For Next Leg Of Global PelĂ©-Ronaldo World Cup Campaign

By Barry Janoff

April 16, 2014: Emirates Airline, which has been an official global partner of FIFA and the World Cup since 2006, has launched an interactive marketing platform with Microsoft to support and deepen its worldwide campaign, "Hero: All-Time Greats," which is anchored by a spot featuring soccer greats Pelé and Cristiano Ronaldo.

The Emirates effort is running in 25 markets, including the U.S. and World Cup host nation Brazil, and has been translated into 12 languages. The campaign encompasses TV, print, Internet and such social media destinations as Twitter, Facebook and YouTube.

The Microsoft platform, under the auspices of its Microsoft Advertising division, will include MSN, Xbox, Windows 8 and Skype on four different screens: PC, TV, tablet and mobile. The push "aims to raise brand awareness among a target audience of football fans by driving views of the 'Hero' video — created by BBDO — featuring football legends Cristiano Ronaldo and Pelé aboard Emirates' flagship aircraft, the Airbus A380," according to Emirates.

The airline said the entire campaign is aiming to deliver more than 400 million impressions worldwide.

Pele had been aligned with Emirates since 2013, when the carrier became the official airline and jersey-front sponsor of the NASL's New York Cosmos, where Pelé is the club's honorary president. He signed as Emirate's global spokesman in January, Ronaldo in early April, both targeting the World Cup in June-July.

“Both Cristiano Ronaldo and Pelé are well-known around the world," Boutros Boutros, Emirates divisional svp-corporate communications and brand, said in a statement. “It is not only that their names and faces are synonymous with top-quality football, but also that they have the ability to inspire and connect with people within and beyond the sports arena."

According to Frank Holland, cvp-Microsoft Advertising & Online, "Emirates came to us with the challenge of opening up its premium brand to a wider audience, both for this brand campaign and beyond. Specifically, through views of the 'Hero' video it wants to raise brand awareness among a younger, tech-savvy demographic increasingly accustomed to frequent traveling: the business travelers of tomorrow."

Holland said that Microsoft's ability to offer a "seamless experience for these consumers across platforms, screens and markets means that we are able to provide a valuable brand connection to the target demographic wherever they are and on whatever device they are using."

Among the activations being utilized across the Microsoft network are a MSN homepage takeover in 24 of Emiriate's 25 campaign markets (excluding Japan); a masthead-format homepage takeover on Skype featuring a ten-second sneak peek of the "Hero" video, where visitors can then click through to view the full film; and an in-banner video on Xbox that is "activated by a user-initiated action" and can be expanded to full video when selected.

On Windows 8, the campaign will be featured via apps such as Skype, Xbox, Bing News, Bing Sports, Bing Weather, Bing Food & Drink, Bing Travel, Bing Finance and Bing Health & Fitness.

"Emirates wants to raise brand awareness among a younger, tech-savvy demographic increasingly accustomed to frequent traveling: the business travelers of tomorrow."

According to Boutros, “Each year Emirates is involved in more than 200 sports events, where fans and customers share exclusive experiences. This campaign reflects the Emirates philosophy to go beyond transporting people and to connect them through sports and culture.”

The Pelé-Ronaldo spot shows the elder soccer statesman as the center of attention of other passengers. It ultimately puts Ronaldo at center stage when a young fan asks Pelé if could take a photo. Seemingly unaware of who Pelé is, he hands the camera to the soccer icon and stands next to Ronaldo. Both soccer legends then give each other a wink of approval. A voiceover offers, "Connecting every fan of the game." (See the full spot here.)

In addition to Emirates, FIFA global partners include adidas, Coca-Cola, Hyundai-Kia Motors, Sony and Visa. World Cip sponsors include Anheuser-Busch (Budweiser), Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, OI and Yingli.

Cosmos, Pelé Fly With Emirates

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