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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan292014

Mila Kunis To 'Make History' As The Star In Jim Beam's First Global Campaign

By Barry Janoff

January 29, 2014: Mila Kunis has starred on the big screen alongside Natalie Portman (Black Swan), James Franco (Oz the Great and Powerful) and Angelina Jolie (Gia).

Now, the 30-year old actress will star for Jim Beam in the bourbon-maker's first global campaign in its 220-year history.

According to Kunis, "As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."

The campaign, "Make History," will be anchored by three TV commercials and supported by Internet, social media such as Facebook and Twitter as well as POP.

Financial terms of the alliance with Kunis were not disclosed.

"Mila's love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner," Kevin George, svp/CMO for Beam Inc., said in a statement. "Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn't be happier to have her join the Jim Beam family."

The Make History campaign will break in the U.S. in mid-February, followed by a global rollout. Media buy includes ESPN networks, Turner networks (with a focus on NBA telecasts), FXX, Spike, History Channel, AMC and Food Network.

Jim Beam said the U.S. campaign would feature its full portfolio of brands, including Jim Beam White, Jim Beam Black, Devil's Cut, Jim Beam Honey, Jim Beam Maple, Jacob's Ghost Aged White Whiskey, Jim Beam Signature Craft and Red Stag by Jim Beam.

"As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family."

"Jim Beam has been making history by producing the world's finest Bourbon through seven generations of family distillers, and this partnership truly signifies a new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we've enjoyed on the brand," said George.

The campaign was created by FutureWorks, a partnership among three independent agencies that lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).

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