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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Mar212017

MiLB Adds Terminix, Maids, Other Service Providers In Wide-Ranging Corporate Deal

By Barry Janoff

March 21, 2017: Although the name ServiceMaster Global Holdings may not be top-of-mind with baseball fans, some of the companies under its umbrella might be more familiar, including Terminix, Merry Maids and American Home Shield.

ServiceMaster Global Holdings will now get front-and-center attention with the 244 member teams and more than 41 million fans who attend Minor League Baseball games.

MilB and Memphis-based ServiceMaster have signed a multi-year deal naming the company a corporate partner of the baseball organization.

"ServiceMaster's commitment to local community partners echoes Minor League Baseball's commitment to delivering a first-class, family-friendly ballpark experience for our fans," David Wright, CMO and chief commercial officer for MiLB, said in a statement.

"Through this partnership, we will connect MiLB's devoted and engaged fan base with ServiceMaster and its impressive list of brands and services,” said Wright.

ServiceMaster's brands will become the official designator of MiLB in several different categories:

• American Home Shield is now the official home warranty for MiLB.

• AmeriSpec is the official home and commercial property inspector.

• Furniture Medic is the official furniture repair and restoration specialist.

• Merry Maids is the official home cleaning provider.

• ServiceMaster Clean is the official commercial cleaning provide.

• ServiceMaster Restore is the official disaster restoration specialist.

• Terminix is now the official pest control specialist for MiLB.

Financial terms of the deal were not released.

ServiceMaster said it would have multi-platform activation to support the alliance, including a "ServiceMaster Ballpark Tour" at select MiLB ballparks nationwide.

MiLB corporate partners also include Esurance, Bush’s, Uncle Ray’s, E&J Gallo, Crayola, John Deere and SunRun.

According to Pete Tosches, ServiceMaster's svp-corporate communications, "ServiceMaster is built on a foundation of providing essential services – both to our customers and the communities where our employees live and work.

“Much like Minor League Baseball, ServiceMaster employees, franchisees and contractors are committed to their local communities. This partnership will help connect consumers to the trusted service professionals who protect and maintain 75,000 U.S. homes and businesses each day,” said Tosches.

The ServiceMaster Experience traveling display is a 53-foot, double-expandable trailer custom-built to resemble a home. It provides people with an interactive experience outside the ballpark, along with branded giveaways, games and other touch-points.

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