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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in MiLB (1)

Tuesday
Mar212017

MiLB Adds Terminix, Maids, Other Service Providers In Wide-Ranging Corporate Deal

By Barry Janoff

March 21, 2017: Although the name ServiceMaster Global Holdings may not be top-of-mind with baseball fans, some of the companies under its umbrella might be more familiar, including Terminix, Merry Maids and American Home Shield.

ServiceMaster Global Holdings will now get front-and-center attention with the 244 member teams and more than 41 million fans who attend Minor League Baseball games.

MilB and Memphis-based ServiceMaster have signed a multi-year deal naming the company a corporate partner of the baseball organization.

"ServiceMaster's commitment to local community partners echoes Minor League Baseball's commitment to delivering a first-class, family-friendly ballpark experience for our fans," David Wright, CMO and chief commercial officer for MiLB, said in a statement.

"Through this partnership, we will connect MiLB's devoted and engaged fan base with ServiceMaster and its impressive list of brands and services,” said Wright.

ServiceMaster's brands will become the official designator of MiLB in several different categories:

• American Home Shield is now the official home warranty for MiLB.

• AmeriSpec is the official home and commercial property inspector.

• Furniture Medic is the official furniture repair and restoration specialist.

• Merry Maids is the official home cleaning provider.

• ServiceMaster Clean is the official commercial cleaning provide.

• ServiceMaster Restore is the official disaster restoration specialist.

• Terminix is now the official pest control specialist for MiLB.

Financial terms of the deal were not released.

ServiceMaster said it would have multi-platform activation to support the alliance, including a "ServiceMaster Ballpark Tour" at select MiLB ballparks nationwide.

MiLB corporate partners also include Esurance, Bush’s, Uncle Ray’s, E&J Gallo, Crayola, John Deere and SunRun.

According to Pete Tosches, ServiceMaster's svp-corporate communications, "ServiceMaster is built on a foundation of providing essential services – both to our customers and the communities where our employees live and work.

“Much like Minor League Baseball, ServiceMaster employees, franchisees and contractors are committed to their local communities. This partnership will help connect consumers to the trusted service professionals who protect and maintain 75,000 U.S. homes and businesses each day,” said Tosches.

The ServiceMaster Experience traveling display is a 53-foot, double-expandable trailer custom-built to resemble a home. It provides people with an interactive experience outside the ballpark, along with branded giveaways, games and other touch-points.

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