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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

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KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Sep242018

Buoyed By Boost In Attendance, Sales MiLB Doubles Copa Hispanic Campaign For 2019

By Barry Janoff

September 24, 2018: According to Minor League Baseball, more than 18 million U.S. Hispanics designate themselves as fans of MiLB, behind only the NBA and MLS.

This past season, MiLB unveiled Copa de la Diversión (“Fun Cup“) a season-long event in which 33 teams during select games donned caps and jerseys with the Hispanic versions of their names that were reflections of their local Hispanic communities and heritage.

The 33 teams who dedicated 167 games as Copa de la Diversión-designated events reported a 12.6% attendance increase compared to similar game dates in 2017, according to MiLB.

In addition to attendance and and increased interaction with the Hispanic community, MiLB said that retail sales of Copa-specific licensed merchandise via MiLB ballparks' team stores and MiLB teams' online stores “far exceeded participating teams' pre-season goals.”

MiLB said that sales projected to be more than 500% higher than pre-campaign estimates.

That encouraged MiLB to not only bring Copa de la Diversión back for 2019, but to more than double the platform.

All 33 teams who participated in the inaugural 2018 campaign will return for the expanded 72 teams in the 2019 edition.

The new Copa de la Diversión teams will also bring the total number of states represented from 19 to 29, with all teams representing "a diverse mix of market sizes and community demographics.”

MiLB, with offices based in St. Petersburg, Fla., encompasses some 260 teams.

Marketing will come with the tag, “72 Teams, 29 States, Copa.”

Last season’s list included the Albuquerque Isotopes transforming into the "Mariachis de Nuevo México" and the San Antonio Missions celebrating sandal-wielding matriarchs as the "Flying Chanclas de San Antonio.”

"The initial Copa de la Diversión results and overwhelmingly positive feedback suggest that our fans are embracing the passion and commitment our teams have poured into this transformative campaign," Kurt Hunzeker, MiLB' vp-marketing strategy and research, said via the league.

"We listened and learned from fans what we could do better next year, and those insights will help frame how our expanded Copa teams plan, prepare and activate fan engagement and marketing efforts celebrating their communities in 2019."

According to  Joe Ricciutti, president and GM for the Lakewood (NJ) BlueClaws, one of the teams joining the program in 2019, "We were very impressed watching the Copa de la Diversion program develop across Minor League Baseball this past season. We are excited and honored to be selected to be a part of the program in 2019 and look forward to bringing the Copa to the Jersey Shore!"

Final Copa de la Diversión results will be unveiled during the Baseball Winter Meetings in Las Vegas this December.

New culturally relevant Copa de la Diversión on-field brands will be unveiled in March 2019.

Details of marketing activation and availability of caps, jerseys and other merchandise will be available via each team’s respective Web site.

"The 33 clubs participating in the Copa de la Diversión program (last) year have committed approximately $500,000 in marketing resources to better engage their Hispanic consumers in their markets,” said Hunzeker.

“That's the very definition of commitment. They've reallocated their marketing funds to go after this vitally important, financially powerful, young (group).”

Copa de la Diversión grew out of a national marketing campaign MiLB launched in 2017, "It's Fun to Be a Fan" and corresponding Spanish-language Es Divertido Ser Un Fan marketing campaign.

That season, three MiLB teams adopted new alternate on-field names to reflect their unique and diverse fan bases: the Charlotte Knights (Caballeros), Las Vegas 51s (Reyes de Plata) and Visalia Rawhide (Toros).

MiLB said that the sales of licensed merchandise for of all 160 teams in 2017 set a MiLB record with more than $70.8 million in retail sales.

That marked a 3.6% increase over 2016's total of $68.3 million, which had been the highest total recorded since MiLB’s licensing program began in 1992.

The Hispanic names for the MiLB teams that will be joining Copa de la Diversión in 2019 will be unveiled in March.

MiLB teams that participated last season were:

• Albuquerque Isotopes: Mariachis
• Bowie Baysox: Cangrejos Fantasmas (Ghost Crabs)
• Brooklyn Cyclones: Jefes
• Charlotte Knights: Caballeros
• Corpus Christi Hooks: Raspas
• Daytona Tortugas: Tortugas
• Durham Bulls: Toros
• El Paso Chihuahuas: Chihuahuas
• Eugene Emeralds: Monarcas
• Everett AquaSox: Conquistadores
• Greenville Drive: Energía
• Hartford Yard Goats: Chivos
• Hillsboro Hops: Lúpolos (hops, as in the plant)
• Inland Empire 66ers: Cucuys (bogeymen)
• Kane County Cougars: Cougars
• Kannapolis Intimidators: Rápidos
• Lake Elsinore Storm: Storm
• Las Vegas 51s: Reyes de Plata (Silver Kings)
• Lehigh Valley IronPigs: Tocino (bacon)
• Memphis Redbirds: Música
• Oklahoma City Dodgers: Cielo Azul (Blue Sky)
• Omaha Storm Chasers: Cazadores de Tormentas
• Pawtucket Red Sox: Osos Polares (Polar Bears)
• Rancho Cucamonga Quakes: Temblores
• Round Rock Express: Chupacabras
• Sacramento River Cats: Dorados (Golden)
• Salt Lake Bees: Abejas
• San Antonio Missions: Flying Chanclas
• San Jose Giants: Gigantes
• Stockton Ports: Caballos
• Tulsa Drillers: Petroleros
• Visalia Rawhide: Toros
• Winston-Salem Dash: Rayados (Stripes)

New teams added for 2019 include:

• Arkansas Travelers
• Bradenton Marauders
• Carolina Mudcats
• Charleston RiverDogs
• Chattanooga Lookouts
• Clinton LumberKings
• Columbia Fireflies
• Columbus Clippers
• Delmarva Shorebirds
• Down East Wood Ducks
• Erie SeaWolves
• Florida Fire Frogs
• Fresno Grizzlies
• Greensboro Grasshoppers
• Gwinnett Stripers
• Hickory Crawdads
• Iowa Cubs
• Lake County Captains
• Lakewood BlueClaws
• Lancaster JetHawks
• Lansing Lugnuts
• Lexington Legends
• Louisville Bats
• Midland RockHounds
• Modesto Nuts
• Myrtle Beach Pelicans
• Nashville Sounds
• New Hampshire Fisher Cats
• Norfolk Tides
• Reading Fightin Phils
• Reno Aces
• Richmond Flying Squirrels
• Salem Red Sox
• Scranton/Wilkes-Barre RailRiders
• Tacoma Rainiers
• Trenton Thunder
• Tri-City Dust Devils
• West Michigan Whitecaps
• Wisconsin Timber Rattlers

 

Hispanic Push Helps MiLB Set Record In Licensed Merchandise Sales

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