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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Sep242018

Buoyed By Boost In Attendance, Sales MiLB Doubles Copa Hispanic Campaign For 2019

By Barry Janoff

September 24, 2018: According to Minor League Baseball, more than 18 million U.S. Hispanics designate themselves as fans of MiLB, behind only the NBA and MLS.

This past season, MiLB unveiled Copa de la Diversión (“Fun Cup“) a season-long event in which 33 teams during select games donned caps and jerseys with the Hispanic versions of their names that were reflections of their local Hispanic communities and heritage.

The 33 teams who dedicated 167 games as Copa de la Diversión-designated events reported a 12.6% attendance increase compared to similar game dates in 2017, according to MiLB.

In addition to attendance and and increased interaction with the Hispanic community, MiLB said that retail sales of Copa-specific licensed merchandise via MiLB ballparks' team stores and MiLB teams' online stores “far exceeded participating teams' pre-season goals.”

MiLB said that sales projected to be more than 500% higher than pre-campaign estimates.

That encouraged MiLB to not only bring Copa de la Diversión back for 2019, but to more than double the platform.

All 33 teams who participated in the inaugural 2018 campaign will return for the expanded 72 teams in the 2019 edition.

The new Copa de la Diversión teams will also bring the total number of states represented from 19 to 29, with all teams representing "a diverse mix of market sizes and community demographics.”

MiLB, with offices based in St. Petersburg, Fla., encompasses some 260 teams.

Marketing will come with the tag, “72 Teams, 29 States, Copa.”

Last season’s list included the Albuquerque Isotopes transforming into the "Mariachis de Nuevo México" and the San Antonio Missions celebrating sandal-wielding matriarchs as the "Flying Chanclas de San Antonio.”

"The initial Copa de la Diversión results and overwhelmingly positive feedback suggest that our fans are embracing the passion and commitment our teams have poured into this transformative campaign," Kurt Hunzeker, MiLB' vp-marketing strategy and research, said via the league.

"We listened and learned from fans what we could do better next year, and those insights will help frame how our expanded Copa teams plan, prepare and activate fan engagement and marketing efforts celebrating their communities in 2019."

According to  Joe Ricciutti, president and GM for the Lakewood (NJ) BlueClaws, one of the teams joining the program in 2019, "We were very impressed watching the Copa de la Diversion program develop across Minor League Baseball this past season. We are excited and honored to be selected to be a part of the program in 2019 and look forward to bringing the Copa to the Jersey Shore!"

Final Copa de la Diversión results will be unveiled during the Baseball Winter Meetings in Las Vegas this December.

New culturally relevant Copa de la Diversión on-field brands will be unveiled in March 2019.

Details of marketing activation and availability of caps, jerseys and other merchandise will be available via each team’s respective Web site.

"The 33 clubs participating in the Copa de la Diversión program (last) year have committed approximately $500,000 in marketing resources to better engage their Hispanic consumers in their markets,” said Hunzeker.

“That's the very definition of commitment. They've reallocated their marketing funds to go after this vitally important, financially powerful, young (group).”

Copa de la Diversión grew out of a national marketing campaign MiLB launched in 2017, "It's Fun to Be a Fan" and corresponding Spanish-language Es Divertido Ser Un Fan marketing campaign.

That season, three MiLB teams adopted new alternate on-field names to reflect their unique and diverse fan bases: the Charlotte Knights (Caballeros), Las Vegas 51s (Reyes de Plata) and Visalia Rawhide (Toros).

MiLB said that the sales of licensed merchandise for of all 160 teams in 2017 set a MiLB record with more than $70.8 million in retail sales.

That marked a 3.6% increase over 2016's total of $68.3 million, which had been the highest total recorded since MiLB’s licensing program began in 1992.

The Hispanic names for the MiLB teams that will be joining Copa de la Diversión in 2019 will be unveiled in March.

MiLB teams that participated last season were:

• Albuquerque Isotopes: Mariachis
• Bowie Baysox: Cangrejos Fantasmas (Ghost Crabs)
• Brooklyn Cyclones: Jefes
• Charlotte Knights: Caballeros
• Corpus Christi Hooks: Raspas
• Daytona Tortugas: Tortugas
• Durham Bulls: Toros
• El Paso Chihuahuas: Chihuahuas
• Eugene Emeralds: Monarcas
• Everett AquaSox: Conquistadores
• Greenville Drive: Energía
• Hartford Yard Goats: Chivos
• Hillsboro Hops: Lúpolos (hops, as in the plant)
• Inland Empire 66ers: Cucuys (bogeymen)
• Kane County Cougars: Cougars
• Kannapolis Intimidators: Rápidos
• Lake Elsinore Storm: Storm
• Las Vegas 51s: Reyes de Plata (Silver Kings)
• Lehigh Valley IronPigs: Tocino (bacon)
• Memphis Redbirds: Música
• Oklahoma City Dodgers: Cielo Azul (Blue Sky)
• Omaha Storm Chasers: Cazadores de Tormentas
• Pawtucket Red Sox: Osos Polares (Polar Bears)
• Rancho Cucamonga Quakes: Temblores
• Round Rock Express: Chupacabras
• Sacramento River Cats: Dorados (Golden)
• Salt Lake Bees: Abejas
• San Antonio Missions: Flying Chanclas
• San Jose Giants: Gigantes
• Stockton Ports: Caballos
• Tulsa Drillers: Petroleros
• Visalia Rawhide: Toros
• Winston-Salem Dash: Rayados (Stripes)

New teams added for 2019 include:

• Arkansas Travelers
• Bradenton Marauders
• Carolina Mudcats
• Charleston RiverDogs
• Chattanooga Lookouts
• Clinton LumberKings
• Columbia Fireflies
• Columbus Clippers
• Delmarva Shorebirds
• Down East Wood Ducks
• Erie SeaWolves
• Florida Fire Frogs
• Fresno Grizzlies
• Greensboro Grasshoppers
• Gwinnett Stripers
• Hickory Crawdads
• Iowa Cubs
• Lake County Captains
• Lakewood BlueClaws
• Lancaster JetHawks
• Lansing Lugnuts
• Lexington Legends
• Louisville Bats
• Midland RockHounds
• Modesto Nuts
• Myrtle Beach Pelicans
• Nashville Sounds
• New Hampshire Fisher Cats
• Norfolk Tides
• Reading Fightin Phils
• Reno Aces
• Richmond Flying Squirrels
• Salem Red Sox
• Scranton/Wilkes-Barre RailRiders
• Tacoma Rainiers
• Trenton Thunder
• Tri-City Dust Devils
• West Michigan Whitecaps
• Wisconsin Timber Rattlers

 

Hispanic Push Helps MiLB Set Record In Licensed Merchandise Sales

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