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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jul242018

Hispanic Push Helps MiLB Top Record $70.8M In Licensed Merchandise Sales

By Barry Janoff

July 24, 2018: There is nothing minor about Minor League Baseball, especially when it comes to selling merchandise for such teams as the Columbia Fireflies, Durham Bulls, El Paso Chihuahuas, Lehigh Valley Iron Pigs, Sacramento River Cats and Trenton Thunder.

Minor League Baseball released its list of the Top 25 teams based on sales of licensed merchandise for 2017, and the combined totals of all 160 teams set a MiLB record with more than $70.8 million in retail sales.

The $70.8 million total marks a 3.6% increase over 2016's total of $68.3 million, which had been the highest total recorded since Minor League Baseball's licensing program began in 1992.

The 2017 figures is also up some $15 million over the $55.4 million in 2013.

MiLB said the numbers are based on total licensed merchandise sales from Jan. 1 - Dec. 31, 2017, and include the 160 teams that charge admission to their games.

Specific sales figures were not released.

"Minor League Baseball team names and logos continue to be among the most popular in all of professional sports and our teams have made promoting their brand a priority for their respective organizations," Brian Earle, COO for MiLB, said in a statement.

”The teams have done a tremendous job of using their team marks and logos to build an identity that is appealing to fans not just locally, but in some cases, globally as well."

In 2017, MiLB launched a national "It's Fun to Be a Fan" and corresponding Spanish-language Es Divertido Ser Un Fan marketing campaign.

Last season, three MiLB teams adopted new alternate on-field names to reflect their unique and diverse fan bases: Charlotte Knights to Caballeros, Las Vegas 51s to Reyes de Plata and Visalia Rawhide to Toros.

In 2018, MiLB unveiled caps, uniforms and marketing plans that 33 of its teams across 19 states will be undertaking during the season-long Copa de la Diversión campaign.

According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

MiLB said that its licensing partners, led by New Era Cap, 47 Brand, Bimm Ridder, Majestic/Fanatics, Original Retro Brand, Outdoor Cap and Nike, “continue to support its growth through innovative designs that meet consumer demand.”

"The increase in popularity of Minor League Baseball logos, combined with high-quality product design and superior manufacturing capabilities of these licensees, has provided MiLB with a vehicle for current and future growth," said Earle.

Six teams have made the Top 25 list every year of their existence, or since the program began in 1993: the Fireflies (two years), Bulls (25 years),  Chihuahuas (four years), Iron Pigs (11 years), River Cats (18 years) and Thunder (24 years), according to MiLB.

Eight teams made the list in 2017 after not making the Top 25 in 2016: the Albuquerque Isotopes, Buffalo Bisons, Fort Wayne TinCaps, Hartford Yard Goats, Jacksonville Jumbo Shrimp (known as the Suns prior to 2017), New Orleans Baby Cakes (rebranded in 2017 from the Zephyrs), Reading Fightin’ Phils and Rochester Red Wings.

Twenty-one different Major League organizations were represented by teams on the list, with the Colorado Rockies, Miami Marlins, Philadelphia Phillies and San Diego Padres placing two affiliates in the Top 25.

The South Bend Cubs were the only team to make the list using the nickname of their major league affiliate.

The Top 25 list includes (alphabetically, with Major League affiliate):

Albuquerque Isotopes (Rockies), Buffalo Bisons (Blue Jays), Charlotte Knights (White Sox), Columbia Fireflies (Mets), Columbus Clippers (Indians), Durham Bulls (Rays), El Paso Chihuahuas (Padres), Fort Wayne TinCaps (Padres).

Frisco RoughRiders (Rangers), Hartford Yard Goats (Rockies), Indianapolis Indians (Pirates), Jacksonville Jumbo Shrimp (Marlins), Lehigh Valley IronPigs (Phillies), Nashville Sounds (Athletics), New Orleans Baby Cakes (Marlins), Omaha Storm Chasers (Royals).

Portland SeaDogs (Red Sox), Reading Fightin Phils (Phillies), Rochester Red Wings (Twins), Sacramento River Cats (Giants), Salt Lake Bees (Angels), South Bend Cubs, Tacoma Rainiers (Mariners), Toledo Mud Hens (Tigers) and Trenton Thunder (Yankees).

MiLB Unveils Marketing For Hispanic Celebration

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