Top
NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Mar202018

MilB 'Copa de la DiversiĆ³n': 33 Teams, 19 States, 160 Games, 360-Degree Marketing

By Barry Janoff

March 20, 2018: In February, Minor League Baseball unveiled a season-long initiative called Copa de la Diversión —“Fun Cup" — specifically designed to “embrace the culture and values that resonate most with participating teams' local U.S. Hispanic/Latino communities.”

Now, MiLB has unveiled caps, uniforms and marketing plans that 33 of its teams across 19 states will be undertaking during the Copa de la Diversión campaign.

The 160-game event series begins on April 8, in Round Rock, Texas.

MiLB said this season’s effort grew from the successful launch of its national "It's Fun to Be a Fan" (and corresponding Spanish-language Es Divertido Ser Un Fan) marketing campaign in 2017.

Last season, three MiLB teams adopted new alternate on-field namesto reflect their unique and diverse fan bases: Charlotte Knights to Caballeros, Las Vegas 51s to Reyes de Plata and Visalia Rawhide to Toros.

According to MiLB, some 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

Copa de la Diversión is a long time in the making and stands for all things great about MilB: Inclusiveness. Innovation,” said David Wright, CMO for MiLB. “Leveraging data to tell our story. Of course, Fun. This is not one and done . . . we are just getting started!”

Each of the 33 clubs decided how many games they wanted to play as their Copa de la Diversión versions. MilB said it suggested three. Most decided on more, with the average five games apiece.

A three-foot tall Copa de la Diversión trophy will embark on a tour of the participating cities, as part of a Gira de la Copa ("Cup Tour").

MiLB plans to embrace the Copa de la Diversión well beyond caps and jerseys.

“Participating teams will bolster their marketing and customer service efforts this season to create a culturally-relevant game-day experience through music, concessions and promotions,” according to MiLB.

According to Kurt Hunzeker, vp-marketing strategy and research for MiLB, “Minor League Baseball is built on the fun, memory-making experiences created by our teams each and every day.

“When we introduced 'It's Fun to Be a Fan' and Es Divertido Ser Un Fan last season, the overwhelmingly positive response led us to create this season-long event series, further showcasing our teams' commitment to their communities and MiLB's unique brand of fun."

The participating teams for the 2018 campaign:

• Albuquerque Isotopes Mariachis de Nuevo México
• Bowie Baysox Cangrejos Fantasmas de Chesapeake
• Brooklyn Cyclones Jefes
• Charlotte Knights Caballeros
• Corpus Christi Hooks Raspas
• Daytona Tortugas Tortugas de Daytona
• Durham Bulls Toros de Durham
• El Paso Chihuahuas
• Eugene Emeralds Monarcas de Eugene
• Everett AquaSox Conquistadores
• Greenville Drive Energía
• Hartford Yard Goats Chivos de Hartford
• Hillsboro Hops Lupus
• Inland Empire 66ers of San Bernardino
• Kane County Cougars
• Kannapolis Intimidators Los Rapidos De Kannapolis
• Lake Elsinore Storm
• Las Vegas 51s Reyes de Plata
• Lehigh Valley IronPigs Tocino
• Memphis Redbirds Musica
• Oklahoma City Dodgers Cielo Azul
• Omaha Storm Chasers Cazadores de Tormentas
• Pawtucket Red Sox Osos Polares
• Rancho Cucamonga Quakes Temblores
• Round Rock Express Chupacabras
• Sacramento River Cats Dorados
• Salt Lake Bees Abejas de Salt Lake
• San Antonio Missions Flying Chanclas
• San Bernardino Cucuys
• San Jose Giants Gigantes
• Stockton Ports Caballos
• Tulsa Drillers Petroleros de Tulsa
• Visalia Rawhide Toros
• Winston-Salem Dash Rayados

At the end of the season, each team will auction its Copa de la Diversion gear and donate the proceeds to a U.S. Hispanic/Latino organization in the community.

Check each team’s Web site for the respective Copa de la Diversión games.

Back to Home Page