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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Mar272017

MiLB Now Planning ‘Ballparks Of The Future’ With New FIS Financial Tech Alliance

Special to NYSportsJournalism.com

March 27, 2017: Minor League Baseball traces its roots back to 1901.

While still embracing its history. MiLB today signed a deal that has it looking at "Ballparks of the Future."

A new wide-reaching alliance has named FIS, a global leader in financial technology, the "official business-driving solutions provider" for MiLB.

According to MiLB, the agreement "enables FIS to provide advanced solutions to MiLB and its clubs in three key areas: ballpark operations, merchant services and loyalty & rewards."

Under the agreement, FIS will have the opportunity to market and sell its advanced payment, loyalty and other solutions to MiLB clubs across the United States and Canada.

Financial terms of the alliance were not revealed.

FIS solutions will help clubs to "simplify payment transactions for fans, improve customer experience, better track employee expenses, streamline handling," per MiLB.

In addition, FIS and MiLB said they would work together with MLB Advanced Media on the "creation of the first overarching MiLB Fan Loyalty program, which should further enhance fans’ experiences and drive attendance."

"In our quest to be a dynamic leader in sport and entertainment, we place heightened emphasis on aligning with companies that buy into our vision for the future and are committed to helping us get there," David Wright, CMO and chief commercial officer for MiLB, said in a statement. "Teaming with FIS makes sense on so many levels and plays to the strengths of both organizations.

"Our robust ownership, tech-savvy fan base and overall scale positions FIS and its industry-leading payment and loyalty services as the ideal partner for Minor League Baseball."

Last week, MiLB signed a pact naming ServiceMaster Global Holdings as a corporate partner, with such divisions as Terminix, American Home Shield and Merry Maids getting official status with the league’s 244 teams.

MiLB corporate partners also include Esurance, Bush’s, Uncle Ray’s, E&J Gallo, Crayola, John Deere and SunRun.

FIS,  headquartered in Jacksonville, Fla., serves more than 20,000 clients in over 130 countries.

MiLB headquarters are in St. Petersburg, Fla.

According to Bruce Lowthers, president for FIS’ Global Retail Payments Division, "Minor League Baseball is the backbone of America’s pastime. We are thrilled to support this forward-looking organization in making the ballpark experience one that draws more people to games and encourages them to return over and over.

"From payroll to payments and data management to loyalty, FIS looks forward to supporting MiLB to create the 'ballpark of the future.'"

MiLB Adds Terminix, Other Service Providers As Partners

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