Top
NEWS REAL

• Steve Phelps has been named Nascar President, effective Oct. 1, replacing Brent Dewar, who has “elected to step down and will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.”  Phelps joined Nascar in 2005.

• On Location Experiences,  the official hospitality partner of the NFL has signed Hall of Famers Emmitt Smith as Brand Ambassador for Super Bowl LIII in Atlanta this February. Joining Emmitt Smith will be 16 NFL Legends who will all attend one of the three, exclusive pre-game tailgates hosted by On Location.

• The College Sports Information Directors of America, Associated Press and the Fiesta Bowl Organization said they would recognize college football players who have overcome adversity with a new honor, the Mayo Clinic Comeback Player of the Year Award.  During the 2018 college football season, 30 student-athletes from all levels of college football who have overcome injury, illness or other challenges will be recognized as Mayo Clinic Comeback Player of the Year Nominees. At the end of the season, three student-athletes will be chosen as Mayo Clinic Comeback Player of the Year Award winners.

POLL POSITION
What Are You Watching September 2018
 
pollcode.com free polls
KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

PS4: Playgrounds 2 10-16 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan052018

Winter Olympics Going To The Dogs With Milk-Bone Athletes-Pups Campaign

Special to NYSJ Sports-Entertainment Business News Service

January 5, 2018: J.M. Smucker has been an official sponsor with the U.S. Olympic and Paralympic Teams since 2013, activating with Smucker’s. Folgers, Jif,and Uncrustables brands in marketing.

For the 2018 Games, J.M. Smucker is adding Sahale Snacks and Milk-Bone, the latter to get support from athletes and their pups.

Among the ten athletes part of the overall J.M. Smucker effort, four will activate with Milk-Bone in multi-platform efforts to include their canines to show “how dogs support and comfort their owner athlete no matter the circumstance.”

Jessie Diggins (pictured, right), cross-country skier, with her spaniel, Brittany.

Hailey Langland (pictured, below), snowboarder, with her dog Denver.

• Maia and Alex Shibutani, ice dancing, with their dogs Lily and Po.

In its “Dogs Inspire More” campaign, unveiled today, Milk-Bone invites people to share their own dogs' supportive and inspirational stories by using #DogsInspireMore on their social channels.

People can also submit photos of their own #TeamUSAPups for the chance to win a Team USA and Milk-Bone prize.

Via Milk-Bone, according to Sean McCann, senior sports psychologist with the U.S. Olympic Committee, “There is a big body of work to show how dogs have such a positive impact on people: Decreased heart rate, better sleep, lower blood pressure . . . Every aspect of an athlete’s life is considered a performance factor and there is hardly any performance factor than being happy.”

According to Diggins, ”My dog Leo is really special to me because no matter how my training sessions go, he always comes running, looking for cuddles. While training for the 2018 Olympic Winter Games, sometimes it can be hard to get out the door when I'm tired or sore, but Leo's excitement and energy inspires me to keep going.

“I’m excited to work with Milk-Bone to celebrate the steadfast support dogs give their owners."

"Everything is a performance factor for an athlete, and there's hardly any bigger factor than being happy," said McCann. "Directing attention to a companion gives an athlete a greater sense of purpose and makes a big difference with happiness. Dogs are funny, they make us laugh, and all these things are good for an athlete."

The six J.M. Smucker brands will "leverage a mix of marketing and communications elements to convey their support for Team USA,” including TV and digital advertising, custom packaging, retail promotions and athlete partnerships, according to J.M. Smucker.

Milk-Bone and sibling Meow Mix were not part of the company until a $3.2 billion acquisition of Big Heart Pet Brands in 2015.

United Turns Team USA Athletes, Employees Into Superheroes

Games Afoot For Under Armour, Team Canada

USOC Partner Comcast Names Winter Games Team Athletes

The Hartford Ramping Up 'I Will' Campaign For 2018 Paralympics

Ashley Wagner Trades Her Skates For Bridgestone Tires

J.M. Smucker Loading Winter Games With Brands, Athletes, Pups

Hershey’s Bringing Gold To The Winter Olympics

Kellogg's Has Athletes, Marketing, Boxes For Winter Games

NBCU Sees $1B Ad Revenue From Winter Games, Super Bowl LII

USOC, NBC Plan 100 Days Out Activation For '18 Olympics

Toyota Mobilizes Campaign For Winter Games

USOC Puts Priorities In Focus For 2018 Winter Olympics

Nabisco Feasts On Multi-Platform Campaign For '18 Games

Deloitte Sets Sights On Winter Olympics Support

Shiffrin, Kim, Knight, Lead 40 Team Visa Athletes Worldwide To Winter Olympics

Intel To Bring Tech Innovation, VR, Drones To Olympics As IOC Partner

NBC To Go Live Nationwide For ’18 Winter Games


Back to Home Page