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NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

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2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan282015

Survey: Viewers, Especially Millennials, Like, Watch, Respond To Super Bowl Marketing

By Barry Janoff

January 28, 2015: With NBC charging upward of $4.5 million for a 30-second spot during Super Bowl XLIX and a roster of brands including Anheuser-Busch, Pepsi, Coca-Cola, Kia (pictured right), McDonald's, Snickers, Skittles and Squarespace (pictured below) with an overall buy that could top $350 million, companies are trying to figure out just how impactful their messages can be.

A new survey from global communications firm Burson-Marsteller has some good news and some insightful news for Super Bowl ad buyers and those potential buyers for the historic Super Bowl 50 next year and beyond.

According to the survey, the at-home Super Bowl experience far outweighs that of being at the game — this year in the University of Phoenix Stadium — with 69% of those surveyed saying they would prefer to watch the game in the comfort of their own home, with family and friends. Only 23% would prefer to watch the game in-person.

With so much effort put into making commercials entertaining, marketers will be happy to know that 51% of Americans think of the Super Bowl as a social event or entertainment spectacle, with 49% considering it a sporting event.

That rises a bit when it comes to Millennials, a demographic generally placed in the age range of 18-35, where 55% consider the Super Bowl to be a social or entertaining spectacle as opposed to a sporting event.

Burson-Marsteller also found that Millennials were brand friendly, with 48% of those surveyed responding that they had purchased a product they saw featured in a game day ad during Super Bowl XLVIII.

In addition, 33% Millennials would prefer a boring Super Bowl with great commercials, versus a great game with boring commercials, according to the survey.

How key is this demographic for companies and businesses looking to reach an audience as vast as that on Super Bowl Sunday, when more than 100 million viewers will tune in?

A report released late last year by the White House's Council of Economic Advisors said that Millennials "are now the largest, most diverse generation in the U.S.," comprising nearly one-third of the population in America.

According to the Council report, "With the first cohort of Millennials only in their early thirties, most members of this generation are at the beginning of their careers and so will be an important engine of the economy in the decades to come."

The correlation between Millennials and the Internet and the growth of social media runs deep, which is having an impact on how brands are reaching them during the Super Bowl and other times.

"Millennials are more connected to technology than previous generations and a quarter of Millennials believe that their relationship to technology is what makes their generation unique," according to the White House's Council of Economic Advisors study. "While all generations have experienced technological advances, the sheer amount of computational power and access to information that Millennials have had at their fingertips since grade school is unparalleled.

"Among Millennials, 48% of those surveyed said that they had purchased a product they saw featured in a game day ad during Super Bowl XLVIII."

Among other findings in the Burson-Marsteller survey, 82% of Millennials are expecting to check social media or news outlets during the big game, 37% of them plan to make five or more posts and 69% of Millennials feel that social media brings them closer to the game.

That is in keeping with the recent report from the White House, which offered, "Three-quarters of Millennials have an account on a social networking site, compared with only half of Generation Xers and less than a third of the Baby Boomers."

Also of little surprise is the rise in the number of brands that flag their Super Bowl messages with a hash tag. In 2012, only 25% of Super Bowl commercials mentioned hashtags or social media accounts. In 2013, that doubled. And last year, hashtags or social media were mentioned in 57% of Super Bowl XLVIII ads, according to MarketingLand.com.

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