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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May182015

Cool Brees: Mission Adds NFL's Drew Brees To Its Roster Of Athlete Endorsers

Special to NYSportsJournalism.com

May 18, 2015: Mission Athletecare, whose products are intended to enhance and support the activities of pro and casual athletes has added an All-Pro quarterback to its roster of endorsers, signing Drew Brees of the New Orleans Saints to appear in marketing and support such items as the expanding line of EnduraCool instant cooling towels.

New York-based Mission Athletecare last week signed NHL All Star, John Tavares of the New York Islanders and earlier this month added Nascar driver Jimmie Johnson to its line-up.

Financial terms of the alliance with Brees were not shared.

The three, as well as Mission's other spokespersons, currently will focus on Mission's inaugural Heat Safety Awareness Week, which begins today (May 18) and concludes with National Heat Awareness Day on Friday, May 22.

"As an athlete from Texas who now spends a tremendous amount of time training in New Orleans, I am well-familiar with the effects heat can have on performance," Brees said in a statement. "I am proud to join the Mission roster and raise awareness for the cutting-edge products that will undoubtedly make a huge impact on athletes everywhere."

This month, Mission expanded upon its EnduraCool towel with a line of wearable EnduraCool instant cooling gear and accessories — specifically designed for in-game and in-action cooling — including instant cooling hats, skull caps, headbands and sleeves.

Mission said it would also launch a three-month, 60-city tour of summer sport camps, endurance races and sporting events to "educate athletes of all levels how they can play safe and optimize performance through cooling strategies."

According to Josh Shaw, founder and CEO for Mission, "We are honored to welcome both Drew and John to the Mission Team. Both of them directly reflect the true DNA of what we stand for at Mission. Their commitment to high performance in work and life is exactly how we operate at Mission, and we're proud to be aligned with such great leaders in all of sports."

Mission said that all of its athletes would be joining forces this week through interactive events and social outreach to "raise awareness on the dangers of heat related injuries and help promote Mission's Heat Safety Pledge," which rewards high schools that follow the heat safety guidelines outlined by the Korey Stringer Institute, the world's leading organization focused on heat safety.

Mission's roster of athletes and product developers includes Dwyane Wade, Serena Williams, Mia Hamm, Billie Jean King, Dwight Howard, Reggie Bush, Amanda Beard, Carmelo Anthony and Brees' fellow NFL quarterback Ryan Tannehill of the Miami Dolphins.

PHOTOS COURTESY MISSION ATHLETECARE

Jimmie Johnson Takes The Heat For Mission AthleteCare

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