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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
May182015

Cool Brees: Mission Adds NFL's Drew Brees To Its Roster Of Athlete Endorsers

Special to NYSportsJournalism.com

May 18, 2015: Mission Athletecare, whose products are intended to enhance and support the activities of pro and casual athletes has added an All-Pro quarterback to its roster of endorsers, signing Drew Brees of the New Orleans Saints to appear in marketing and support such items as the expanding line of EnduraCool instant cooling towels.

New York-based Mission Athletecare last week signed NHL All Star, John Tavares of the New York Islanders and earlier this month added Nascar driver Jimmie Johnson to its line-up.

Financial terms of the alliance with Brees were not shared.

The three, as well as Mission's other spokespersons, currently will focus on Mission's inaugural Heat Safety Awareness Week, which begins today (May 18) and concludes with National Heat Awareness Day on Friday, May 22.

"As an athlete from Texas who now spends a tremendous amount of time training in New Orleans, I am well-familiar with the effects heat can have on performance," Brees said in a statement. "I am proud to join the Mission roster and raise awareness for the cutting-edge products that will undoubtedly make a huge impact on athletes everywhere."

This month, Mission expanded upon its EnduraCool towel with a line of wearable EnduraCool instant cooling gear and accessories — specifically designed for in-game and in-action cooling — including instant cooling hats, skull caps, headbands and sleeves.

Mission said it would also launch a three-month, 60-city tour of summer sport camps, endurance races and sporting events to "educate athletes of all levels how they can play safe and optimize performance through cooling strategies."

According to Josh Shaw, founder and CEO for Mission, "We are honored to welcome both Drew and John to the Mission Team. Both of them directly reflect the true DNA of what we stand for at Mission. Their commitment to high performance in work and life is exactly how we operate at Mission, and we're proud to be aligned with such great leaders in all of sports."

Mission said that all of its athletes would be joining forces this week through interactive events and social outreach to "raise awareness on the dangers of heat related injuries and help promote Mission's Heat Safety Pledge," which rewards high schools that follow the heat safety guidelines outlined by the Korey Stringer Institute, the world's leading organization focused on heat safety.

Mission's roster of athletes and product developers includes Dwyane Wade, Serena Williams, Mia Hamm, Billie Jean King, Dwight Howard, Reggie Bush, Amanda Beard, Carmelo Anthony and Brees' fellow NFL quarterback Ryan Tannehill of the Miami Dolphins.

PHOTOS COURTESY MISSION ATHLETECARE

Jimmie Johnson Takes The Heat For Mission AthleteCare

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