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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262012

Mission Athletecare's New Cool Sports Product Tackles Problem Of Overheating 

By Barry Janoff

April 26, 2012: Mission Athletecare, the company whose products are conceived and created in partnership with such current and former pro athletes as Dwyane Wade, Carmelo Anthony, Serena Williams, Mia Hamm and Billy Jean King, is about to unleash its latest innovation on the world of sports.

The EnduraCool Instant Cooling Towel is being described as a towel made from a proprietary fabric that "delivers fast, long-lasting cooling effects to enhance performance and combat overheating for all athletes at all levels of play."

The EnduraCool towel absorbs water and, when activated by snapping or stretching it, cools the towel down to 59 degrees. Worn around the neck, head or shoulders, the cooling effect "lasts for hours" and also provides protection from the sun via an ultraviolet protection factor, according to the company.

Mission Atlhletecare said this product made it from R&D to market via the combined efforts of Dwight Howard, Sergio Garcia, Georges St-Pierre and Williams. All of the athletes involved with the company are described and partners in addition to marketing spokespersons.

The company plans to get the word out via social media, POP and activation including in-store demonstrations by athletes. St-Pierre is scheduled to appear at a Sports Authority location in New York tonight (April 26) to demonstrate EnduraCool and sign autographs.

Marketing will feature the four athletes with the text, "Field-tested and used by . . ." followed by each athlete's name.

In a supporting video for EnduraCool, Howard dunks the towel in water that he says is 91 degrees. After stretching the towel, it cools down to 56 degrees in a few minutes. "This is one of the best things ever invented," offers Howard. "If you are working out and it's really hot outside, football practice in the sun — you know how those coaches can be sometimes. The EnduraCool towel will cool you off."

According to Serena Williams, "The first time the lab team demonstrated the technology, I was blown away. The opportunity for this technology in tennis is huge. When we have a break in between matches, we need to cool down fast."

Several of Mission Athletecare products are officially endorsed by the NBA, including Court Grip and Power Grip. Mission Athletecare said that following the success of those products, EnduraCool has "has all the right ingredients [to be] our next game-changer in the market."

"We did extensive research among athletes, trainers and coaches in our development process," said Mark French, head of corporate development and innovation for New York-based Mission Athletecare. "[They told us that] with the exception of concussions, overheating has quickly become one of the most pervasion sports injuries facing athletes. EnduraCool uses a proprietary technology to give athletes and intelligent way to cool down, cotter during and after competition."

Mission Atheltecare's roster also includes Steve Nash, Amanda Beard, David Wright, Gretchen Bleiler, Ryan Sheckler and Sarah Haskins.

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