Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262012

Mission Athletecare's New Cool Sports Product Tackles Problem Of Overheating 

By Barry Janoff

April 26, 2012: Mission Athletecare, the company whose products are conceived and created in partnership with such current and former pro athletes as Dwyane Wade, Carmelo Anthony, Serena Williams, Mia Hamm and Billy Jean King, is about to unleash its latest innovation on the world of sports.

The EnduraCool Instant Cooling Towel is being described as a towel made from a proprietary fabric that "delivers fast, long-lasting cooling effects to enhance performance and combat overheating for all athletes at all levels of play."

The EnduraCool towel absorbs water and, when activated by snapping or stretching it, cools the towel down to 59 degrees. Worn around the neck, head or shoulders, the cooling effect "lasts for hours" and also provides protection from the sun via an ultraviolet protection factor, according to the company.

Mission Atlhletecare said this product made it from R&D to market via the combined efforts of Dwight Howard, Sergio Garcia, Georges St-Pierre and Williams. All of the athletes involved with the company are described and partners in addition to marketing spokespersons.

The company plans to get the word out via social media, POP and activation including in-store demonstrations by athletes. St-Pierre is scheduled to appear at a Sports Authority location in New York tonight (April 26) to demonstrate EnduraCool and sign autographs.

Marketing will feature the four athletes with the text, "Field-tested and used by . . ." followed by each athlete's name.

In a supporting video for EnduraCool, Howard dunks the towel in water that he says is 91 degrees. After stretching the towel, it cools down to 56 degrees in a few minutes. "This is one of the best things ever invented," offers Howard. "If you are working out and it's really hot outside, football practice in the sun — you know how those coaches can be sometimes. The EnduraCool towel will cool you off."

According to Serena Williams, "The first time the lab team demonstrated the technology, I was blown away. The opportunity for this technology in tennis is huge. When we have a break in between matches, we need to cool down fast."

Several of Mission Athletecare products are officially endorsed by the NBA, including Court Grip and Power Grip. Mission Athletecare said that following the success of those products, EnduraCool has "has all the right ingredients [to be] our next game-changer in the market."

"We did extensive research among athletes, trainers and coaches in our development process," said Mark French, head of corporate development and innovation for New York-based Mission Athletecare. "[They told us that] with the exception of concussions, overheating has quickly become one of the most pervasion sports injuries facing athletes. EnduraCool uses a proprietary technology to give athletes and intelligent way to cool down, cotter during and after competition."

Mission Atheltecare's roster also includes Steve Nash, Amanda Beard, David Wright, Gretchen Bleiler, Ryan Sheckler and Sarah Haskins.

Back to Home Page