Top
POLL POSITION
Best Marketing Event June 2017
 
pollcode.com free polls
KEEPING SCORE

NBA Western Conference Finals
Golden State Warriors vs. San Antonio Spurs

Game 1: Sunday May 14  Golden State 113 San Antonio 111
Game 2: Tuesday May 16  Golden State 136 San Antonio 100
Game 3: Saturday May 20  Golden State 120 San Antonio 108
Game 4: Monday May 22  Golden State 129 San Antonio 115

NBA Finals 2017 Schedule

Game 1: Thursday June  1 Boston/Cleveland at Golden State 9 PM ET  ABC
Game 2: Sunday June  4 Boston/Cleveland at Golden State  8 PM ET ABC
Game 3: Wednesday June  7 Golden State at Boston/Cleveland 9 PM ET ABC
Game 4: Friday June  9 Golden State at Boston/Cleveland  9 PM ET ABC
Game 5 * Monday June 12 Boston/Cleveland at Golden State 9 PM ABC
Game 6 * Thursday June 15 Golden State at Boston/Cleveland 9 PM ABC
Game 7 * Sunday June 18 Boston/Cleveland at Golden State  8 PM  ABC
*If necessary

WHAT YOU SAY!?

NBA Eastern Conference Finals
Boston Celtics vs. Cleveland Cavaliers

Game 1: Wednesday May 17 Cleveland 117 Boston 104
Game 2: Friday May 19  Cleveland 130 Boston 86
Game 3: Sunday May 23  Boston 111 Cleveland 108
Game 4: Tuesday May 23 Cleveland 112 Boston 99
Game 5: Thursday May 25 Cleveland at Boston TNT 8:30PM ET
Game 6 * Saturday May 27 Boston at Cleveland TNT 8:30PM ET
Game 7 * Monday May 29 Cleveland at Boston TNT 8:30PM ET
* If necessary

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262012

Mission Athletecare's New Cool Sports Product Tackles Problem Of Overheating 

By Barry Janoff

April 26, 2012: Mission Athletecare, the company whose products are conceived and created in partnership with such current and former pro athletes as Dwyane Wade, Carmelo Anthony, Serena Williams, Mia Hamm and Billy Jean King, is about to unleash its latest innovation on the world of sports.

The EnduraCool Instant Cooling Towel is being described as a towel made from a proprietary fabric that "delivers fast, long-lasting cooling effects to enhance performance and combat overheating for all athletes at all levels of play."

The EnduraCool towel absorbs water and, when activated by snapping or stretching it, cools the towel down to 59 degrees. Worn around the neck, head or shoulders, the cooling effect "lasts for hours" and also provides protection from the sun via an ultraviolet protection factor, according to the company.

Mission Atlhletecare said this product made it from R&D to market via the combined efforts of Dwight Howard, Sergio Garcia, Georges St-Pierre and Williams. All of the athletes involved with the company are described and partners in addition to marketing spokespersons.

The company plans to get the word out via social media, POP and activation including in-store demonstrations by athletes. St-Pierre is scheduled to appear at a Sports Authority location in New York tonight (April 26) to demonstrate EnduraCool and sign autographs.

Marketing will feature the four athletes with the text, "Field-tested and used by . . ." followed by each athlete's name.

In a supporting video for EnduraCool, Howard dunks the towel in water that he says is 91 degrees. After stretching the towel, it cools down to 56 degrees in a few minutes. "This is one of the best things ever invented," offers Howard. "If you are working out and it's really hot outside, football practice in the sun — you know how those coaches can be sometimes. The EnduraCool towel will cool you off."

According to Serena Williams, "The first time the lab team demonstrated the technology, I was blown away. The opportunity for this technology in tennis is huge. When we have a break in between matches, we need to cool down fast."

Several of Mission Athletecare products are officially endorsed by the NBA, including Court Grip and Power Grip. Mission Athletecare said that following the success of those products, EnduraCool has "has all the right ingredients [to be] our next game-changer in the market."

"We did extensive research among athletes, trainers and coaches in our development process," said Mark French, head of corporate development and innovation for New York-based Mission Athletecare. "[They told us that] with the exception of concussions, overheating has quickly become one of the most pervasion sports injuries facing athletes. EnduraCool uses a proprietary technology to give athletes and intelligent way to cool down, cotter during and after competition."

Mission Atheltecare's roster also includes Steve Nash, Amanda Beard, David Wright, Gretchen Bleiler, Ryan Sheckler and Sarah Haskins.

Back to Home Page