Top
QUICK HITS

• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Thursday
Apr262012

Mission Athletecare's New Cool Sports Product Tackles Problem Of Overheating 

By Barry Janoff

April 26, 2012: Mission Athletecare, the company whose products are conceived and created in partnership with such current and former pro athletes as Dwyane Wade, Carmelo Anthony, Serena Williams, Mia Hamm and Billy Jean King, is about to unleash its latest innovation on the world of sports.

The EnduraCool Instant Cooling Towel is being described as a towel made from a proprietary fabric that "delivers fast, long-lasting cooling effects to enhance performance and combat overheating for all athletes at all levels of play."

The EnduraCool towel absorbs water and, when activated by snapping or stretching it, cools the towel down to 59 degrees. Worn around the neck, head or shoulders, the cooling effect "lasts for hours" and also provides protection from the sun via an ultraviolet protection factor, according to the company.

Mission Atlhletecare said this product made it from R&D to market via the combined efforts of Dwight Howard, Sergio Garcia, Georges St-Pierre and Williams. All of the athletes involved with the company are described and partners in addition to marketing spokespersons.

The company plans to get the word out via social media, POP and activation including in-store demonstrations by athletes. St-Pierre is scheduled to appear at a Sports Authority location in New York tonight (April 26) to demonstrate EnduraCool and sign autographs.

Marketing will feature the four athletes with the text, "Field-tested and used by . . ." followed by each athlete's name.

In a supporting video for EnduraCool, Howard dunks the towel in water that he says is 91 degrees. After stretching the towel, it cools down to 56 degrees in a few minutes. "This is one of the best things ever invented," offers Howard. "If you are working out and it's really hot outside, football practice in the sun — you know how those coaches can be sometimes. The EnduraCool towel will cool you off."

According to Serena Williams, "The first time the lab team demonstrated the technology, I was blown away. The opportunity for this technology in tennis is huge. When we have a break in between matches, we need to cool down fast."

Several of Mission Athletecare products are officially endorsed by the NBA, including Court Grip and Power Grip. Mission Athletecare said that following the success of those products, EnduraCool has "has all the right ingredients [to be] our next game-changer in the market."

"We did extensive research among athletes, trainers and coaches in our development process," said Mark French, head of corporate development and innovation for New York-based Mission Athletecare. "[They told us that] with the exception of concussions, overheating has quickly become one of the most pervasion sports injuries facing athletes. EnduraCool uses a proprietary technology to give athletes and intelligent way to cool down, cotter during and after competition."

Mission Atheltecare's roster also includes Steve Nash, Amanda Beard, David Wright, Gretchen Bleiler, Ryan Sheckler and Sarah Haskins.

Back to Home Page