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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Jan112013

Big Score: Mission Athletecare Named The 2012 Sports Marketer Of The Year

By The Staff Of NYSportsJournalism.com

January 11, 2013: Based on voting by readers of NYSportsJournalism, Mission Athletecare has been named the Sports Marketer of the Year for 2012.

When it comes to sports and marketing, a lot of companies use a lot of athletes to endorse a lot of products.

But when it comes to using athletes in the research and development of those products — and also getting athletes to become partners in the company itself — New York-based Mission Athletecare plays on a special field of dreams.

Mission Athletecare has more than two dozen products in such areas as muscle care, foot care, anti-chafe, sunscreen and a new category they created, grip enhancement, all developed in conjunction with the athletes who not only inspired their creation and now use and endorse them, but also have a vested interest in the company itself. They are, as Mission Athletecare founder and president Josh Shaw calls them, "equity partners."

"The key for us is that it is always a team effort. There is not one person who we can say, 'That is the person who did it.' It really is a collective effort," said Josh Shaw, company founder and president. "And a big part of our success is the athlete/partners who work with us. Just look at what they did last year: Dwyane Wade won an NBA title; Serena Williams won the gold medal in the Summer Olympics, Wimbledon and the U.S. Open; Sergio Garcia won the Wyndham Championship on the PGA Tour and was on the European Team that won the Ryder Cup."

"We’re honored to be considered among the best of the best in the sports industry." Dwyane Wade of the Miami Heat said upon hearing that Mission Athletecare had been named Sports Marketer of the Year by the readers of NYSportsJournalism. "We’re all-in at Mission Athletecare, and it’s nice to be recognized for that. Shout out to my team in the corporate office at Mission: They’re real champions in business and marketing."

“Love it! Look at who we were up against for this award — the Brooklyn Nets, U.S. Olympic Committee, Peyton Manning?!? You don’t get higher profile than this group," said tennis champ Serena Williams regarding the other companies, leagues and people who were selected as being the best of 2012 by the staff and readers of NYSportsJournalism. "The fact we won this award says a lot about who we are, what we’re doing in the market and the difference we’re making in sports. I am very proud to be a co-founder and partner in Mission.”

Mission Athletecare, founded in 2009, overcame potential setbacks due to the NBA lockout at the start of the 2011-12 season to make major inroads in its rookie season alliance with the league. As the official athletecare of the NBA, the company introduced Court Grip (applied to the bottoms of shoes to reduce slipping on the court) and Power Grip (used on the hands to reduce sweat and improve grip). The company also unveiled EnduraCool, a proprietary towel that provides instant and long-lasting cooling relief after being dipped in water.

Mission Athletecare also maximized official deals with Major League Baseball and the National Basketball Athletic Trainers Assn. to build its status as a pioneer, innovator and growth leader in the category of athlete care.

"Having league support enables us to reach a broader consumer base and gives us a great foundation when it comes to retail relationships, promotions, activation."

"Partnerships with the NBA, National Basketball Athletic Trainers Assn. and MLB have been phenomenal," said Shaw. "Getting a seal of approval from the leagues, getting their support, has been great in several dimensions. We have the athletes, which is huge for us in the area of authenticity. But having league support enables us to reach a broader consumer base and gives us a great foundation when it comes to retail relationships, promotions, activation.

"Consumers look at the league relationship we have with the NBA, with MLB and know that we have credence and authenticity," said Shaw.

It was a year of acclaim for Mission Atheltecare in many areas: The Wall Street Journal did a feature on the company's successful strategy of making athletes not just endorsers but also equity holders and active R&D participants. The Enduracool towel got national play on TV, magazines and news casts thanks to Serena Williams, Sergio Garcia, Dwight Howard and MMA icon Georges St-Pierre.

And Berlin Packaging, a full-service package designer and supplier, won the 2013 WorldStar Packaging Award for its work on the custom-designed Mission Athletecare Court Grip. Among the other winners for this year’s prestigious award were Coca-Cola, Energizer, Samsung and Toshiba.

The company's roster of some 20 endorsers/equity partners come from across the spectrum of sports, also including Alonzo Mourning, Amanda Beard, Billy Jean King, Gretchen Bleiler, Brandon Jennings, Mia Hamm, Ryan Sheckler and David Wright.

"Our mission statement is very clear: We create solutions to problems that athletes face. If we continue that drum beat, maintain that focus and continue to raise the bar, we can continue to be named with the Under Armours, the Nikes," said Shaw. "We are a young business, but we can do more because we are more flexible, we are not as bureaucratic or politica. We have the ability to find innovations and solutions and bring them to market very quickly. We have the advantage of being one of the bigger players in the south of $100 million space with a platform of 20,000-plus retail locations and more than 20 elite athletes as partners/owners."

Mission Athletecare and its athletes also support The M Foundation, which honors high school athletes "who are exemplary role modes in their communities."

Products are available in such retailers as Dick's Sporting Goods, Modells, Sports Authority, Sport Chalet, Finish Line, Big 5 and Hibbett.

"If we continue that drumbeat, maintain that focus, and continue to raise the bar, we can continue to be named with the Under Armours, the Nikes."

"Here is a point that I am guilty of glossing over too quickly," said Shaw. "Creating a product for an elite athlete is one thing. Creating true solutions for athletes to use in the most rigorous of conditions is a whole other realm. It is not hard to say you have a solution for an athlete. There are lots of different solutions. But when you create a solution or solutions and the masses of athletes get it and understand it and use it, that is a hard model to create, but one that we have done and will continue to do."

Following a year that included the most watched Super Bowl in history, the Summer Olympics in London, the return of pro sports to Brooklyn and a lockout that cut the NHL season in half, NYSportsJournalism revisited all of the top sports business and marketing stories from 2012 and culled a list of ten companies, leagues, organizations and, in the case of Peyton Manning, a man who worked hard, played hard and set the standard for creativity, resilience and growth.

NYSportsJournalism, a network of Web destinations covering national sports marketing, business and advertising with an average of more than 50,000 visitors, also wants to congratulate the other nine companies, leagues and people who were named among the best of the year by the staff and readers:

Brooklyn Sports & Entertainment, Century 21, Emirates Air Line, Major League Soccer, NBC Sports Group, Peyton Manning, Procter & Gamble, Under Armour,  U.S. Olympic Committee.

Q&A: D-Wade, D-Howard, Serena Testify! Mission Athletecare Wins In Court Of Appeal

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