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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov102009

CVS On A Mission With Williams, Hamm, Nash

November 10, 2009: Mission Skincare, the health and beauty company whose ownership includes Serena Williams, Mia Hamm and Steve Nash, has signed a deal with CVS/pharmacy for major activation at more than 5,000 locations nationwide. CVS/pharmacy is the retail division of CVS Care Corp., the nation's largest retail pharmacy with more than 7,000 CVS and Longs Drug Stores.

CVS/pharmacy this week will roll out "Active Lifestyle Skincare Destinations" in its beauty aisle, which will have lip, face, body and sun care products "designed specifically for consumers who live an active and healthy lifestyle." Support will include TV appearances by Williams, Internet and POP. The launch comes with the unveiling of six skin and lip care products from Mission Skincare that will be exclusive to CVS.

"[I am] extremely excited to be working with CVS/pharmacy to launch this new skincare destination, because people who exercise regularly as part of a healthy lifestyle often overlook the fact that they have different skincare needs," Williams, the No. 1 ranked women's tennis player in the world, said in a statement.

According to Hamm, "Products that help moms, dads and kids of all skin types, all ethnicities and all levels of athletic activity have been missing in the marketplace — until now. Having the opportunity to work with CVS/pharmacy to bring our skincare innovations to 'soccer moms' and families across the US is a huge opportunity for our company."

Mission Skincare was founded in 2008 by a group of high-profile athletes who wanted to create products specifically for their needs while also benefiting the respective charities and organizations they represent. In addition to Williams (tennis), Hamm (soccer) and Nash (Phoenix Suns), other athletes who have invested in the company include Amanda Beard (swimming), David Wright (New York Mets), Carmelo Anthony (Denver Nuggets), Sergio Garcia (golf), Gretchen Bleiler (Olympic snowboarder) and Ryan Sheckler (pro skateboarder).

Among the charities that benefit from Mission Skincare sales are The Steve Nash Foundation, Mia Hamm Foundation, A-T Children's Project, Marathon for the Cure and Train 4 Autism. In addition to CVS, other retail partners include Dick's Sporting Goods, GNC, Lady Footlocker, Sport Chalet and The Vitamin Shoppe.

"Our customers are smart, savvy and constantly on the go," Mike Bloom, svp-merchandising for CVS/pharmacy, said in a statement. "And with healthy living comes the need for skincare that meets your active needs. That's where Mission Skincare steps in with products developed and tested by the world's greatest athletes for use by everyday people on the go."

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