Tuesday
Nov102009

CVS On A Mission With Williams, Hamm, Nash

November 10, 2009: Mission Skincare, the health and beauty company whose ownership includes Serena Williams, Mia Hamm and Steve Nash, has signed a deal with CVS/pharmacy for major activation at more than 5,000 locations nationwide. CVS/pharmacy is the retail division of CVS Care Corp., the nation's largest retail pharmacy with more than 7,000 CVS and Longs Drug Stores.

CVS/pharmacy this week will roll out "Active Lifestyle Skincare Destinations" in its beauty aisle, which will have lip, face, body and sun care products "designed specifically for consumers who live an active and healthy lifestyle." Support will include TV appearances by Williams, Internet and POP. The launch comes with the unveiling of six skin and lip care products from Mission Skincare that will be exclusive to CVS.

"[I am] extremely excited to be working with CVS/pharmacy to launch this new skincare destination, because people who exercise regularly as part of a healthy lifestyle often overlook the fact that they have different skincare needs," Williams, the No. 1 ranked women's tennis player in the world, said in a statement.

According to Hamm, "Products that help moms, dads and kids of all skin types, all ethnicities and all levels of athletic activity have been missing in the marketplace — until now. Having the opportunity to work with CVS/pharmacy to bring our skincare innovations to 'soccer moms' and families across the US is a huge opportunity for our company."

Mission Skincare was founded in 2008 by a group of high-profile athletes who wanted to create products specifically for their needs while also benefiting the respective charities and organizations they represent. In addition to Williams (tennis), Hamm (soccer) and Nash (Phoenix Suns), other athletes who have invested in the company include Amanda Beard (swimming), David Wright (New York Mets), Carmelo Anthony (Denver Nuggets), Sergio Garcia (golf), Gretchen Bleiler (Olympic snowboarder) and Ryan Sheckler (pro skateboarder).

Among the charities that benefit from Mission Skincare sales are The Steve Nash Foundation, Mia Hamm Foundation, A-T Children's Project, Marathon for the Cure and Train 4 Autism. In addition to CVS, other retail partners include Dick's Sporting Goods, GNC, Lady Footlocker, Sport Chalet and The Vitamin Shoppe.

"Our customers are smart, savvy and constantly on the go," Mike Bloom, svp-merchandising for CVS/pharmacy, said in a statement. "And with healthy living comes the need for skincare that meets your active needs. That's where Mission Skincare steps in with products developed and tested by the world's greatest athletes for use by everyday people on the go."

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