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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar162018

Barbasol Signs Multi-Year Alliance To Become MLB Leader In Games Shaved

By Barry Janoff

March 15, 2018: One of the longest-running sports alliances in Madison Avenue history was between MLB and Gillette, which traced its roots back to 1910, became official in 1939 and ran through 2017.

For 2018, the league has signed with a new shave products partner, unveiling a multi-year, multi-faceted sponsorship agreement with Barbasol that extends across ballparks, media and retail.

Financial terms of the pact were not disclosed.

Beginning with the 2018 season, Barbasol said it would highlight its shaving cream, razors and other product launches with integrated branding across MLB broadcasts and such digital platforms as MLB Network and MLB.com.

Barbasol will take advantage of its MLB partnership to sell products featuring MLB branding at retail locations across the U.S., including three million cans of Barbasol shaving cream featuring the 2018 All-Star Game logo.

Barbasol, celebrating its 100th anniversary next year, already has a history with baseball, including endorsements from players including Hall of Famers Babe Ruth and Rogers Hornsby, as well as football icon Knute Rockne.

Barbasol also has Hollywood ties, including using actor Douglas Fairbanks Jr. as a spokesman in the early 1930s.

The product itself has been seen in such movies as Dead Men Don't Wear Plaid, Evan Almighty and a key role in Jurassic Park, which led to Barbasol being used as part of the marketing campaign via special dinosaur-themed cans to promote the opening of  the Jurassic World sequel.

To support MLB Opening Day, Barbasol will unveil a sweepstakes offering a trip 2018 All-Star Week in Washington, D.C.

As an enhancement to its MLB sponsorship, Barbasol has signed sponsorship deals with three teams – the Baltimore Orioles, Cincinnati Reds and Cleveland Indians – and said it plans to expand with more clubs in 2019.

“Major League Baseball and Barbasol are two iconic brands that both occupy a special place in American culture,” John Price, president for Barbasol, a division of Perio, Inc., said in a statement. “Barbasol succeeded in its early years with endorsements from the likes of Rogers Hornsby and other famous players, so the national pastime is a part of our history.

“Now we’re proud to make baseball a part of our future and partner with MLB to showcase Barbasol to millions of fans in the coming seasons.”

Other deals MLB has signed in recent weeks include Snapple, SuperCuts, Mitel, Netspend and Kingsford, plus expanding its alliance with YouTube TV and unveiling a $30 million pact to air weekly, mid-day games exclusively on Facebook Watch.

Regarding the Barbasol deal, according to Noah Garden, MLB evp-commerce, “With historic ties to baseball, Barbasol is returning to the national pastime with retail and media promotions that will engage fans and showcase the MLB logo on store shelves nationwide.

“Barbasol is a great brand and we look forward to working with their team to develop unique ideas and marketing programs over the course of our partnership.”

VIn Scully Has Kingsford Charcoal Fired Up About MLB Alliance

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