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• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar162018

Barbasol Signs Multi-Year Alliance To Become MLB Leader In Games Shaved

By Barry Janoff

March 15, 2018: One of the longest-running sports alliances in Madison Avenue history was between MLB and Gillette, which traced its roots back to 1910, became official in 1939 and ran through 2017.

For 2018, the league has signed with a new shave products partner, unveiling a multi-year, multi-faceted sponsorship agreement with Barbasol that extends across ballparks, media and retail.

Financial terms of the pact were not disclosed.

Beginning with the 2018 season, Barbasol said it would highlight its shaving cream, razors and other product launches with integrated branding across MLB broadcasts and such digital platforms as MLB Network and MLB.com.

Barbasol will take advantage of its MLB partnership to sell products featuring MLB branding at retail locations across the U.S., including three million cans of Barbasol shaving cream featuring the 2018 All-Star Game logo.

Barbasol, celebrating its 100th anniversary next year, already has a history with baseball, including endorsements from players including Hall of Famers Babe Ruth and Rogers Hornsby, as well as football icon Knute Rockne.

Barbasol also has Hollywood ties, including using actor Douglas Fairbanks Jr. as a spokesman in the early 1930s.

The product itself has been seen in such movies as Dead Men Don't Wear Plaid, Evan Almighty and a key role in Jurassic Park, which led to Barbasol being used as part of the marketing campaign via special dinosaur-themed cans to promote the opening of  the Jurassic World sequel.

To support MLB Opening Day, Barbasol will unveil a sweepstakes offering a trip 2018 All-Star Week in Washington, D.C.

As an enhancement to its MLB sponsorship, Barbasol has signed sponsorship deals with three teams – the Baltimore Orioles, Cincinnati Reds and Cleveland Indians – and said it plans to expand with more clubs in 2019.

“Major League Baseball and Barbasol are two iconic brands that both occupy a special place in American culture,” John Price, president for Barbasol, a division of Perio, Inc., said in a statement. “Barbasol succeeded in its early years with endorsements from the likes of Rogers Hornsby and other famous players, so the national pastime is a part of our history.

“Now we’re proud to make baseball a part of our future and partner with MLB to showcase Barbasol to millions of fans in the coming seasons.”

Other deals MLB has signed in recent weeks include Snapple, SuperCuts, Mitel, Netspend and Kingsford, plus expanding its alliance with YouTube TV and unveiling a $30 million pact to air weekly, mid-day games exclusively on Facebook Watch.

Regarding the Barbasol deal, according to Noah Garden, MLB evp-commerce, “With historic ties to baseball, Barbasol is returning to the national pastime with retail and media promotions that will engage fans and showcase the MLB logo on store shelves nationwide.

“Barbasol is a great brand and we look forward to working with their team to develop unique ideas and marketing programs over the course of our partnership.”

VIn Scully Has Kingsford Charcoal Fired Up About MLB Alliance

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