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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Mar162018

Barbasol Signs Multi-Year Alliance To Become MLB Leader In Games Shaved

By Barry Janoff

March 15, 2018: One of the longest-running sports alliances in Madison Avenue history was between MLB and Gillette, which traced its roots back to 1910, became official in 1939 and ran through 2017.

For 2018, the league has signed with a new shave products partner, unveiling a multi-year, multi-faceted sponsorship agreement with Barbasol that extends across ballparks, media and retail.

Financial terms of the pact were not disclosed.

Beginning with the 2018 season, Barbasol said it would highlight its shaving cream, razors and other product launches with integrated branding across MLB broadcasts and such digital platforms as MLB Network and MLB.com.

Barbasol will take advantage of its MLB partnership to sell products featuring MLB branding at retail locations across the U.S., including three million cans of Barbasol shaving cream featuring the 2018 All-Star Game logo.

Barbasol, celebrating its 100th anniversary next year, already has a history with baseball, including endorsements from players including Hall of Famers Babe Ruth and Rogers Hornsby, as well as football icon Knute Rockne.

Barbasol also has Hollywood ties, including using actor Douglas Fairbanks Jr. as a spokesman in the early 1930s.

The product itself has been seen in such movies as Dead Men Don't Wear Plaid, Evan Almighty and a key role in Jurassic Park, which led to Barbasol being used as part of the marketing campaign via special dinosaur-themed cans to promote the opening of  the Jurassic World sequel.

To support MLB Opening Day, Barbasol will unveil a sweepstakes offering a trip 2018 All-Star Week in Washington, D.C.

As an enhancement to its MLB sponsorship, Barbasol has signed sponsorship deals with three teams – the Baltimore Orioles, Cincinnati Reds and Cleveland Indians – and said it plans to expand with more clubs in 2019.

“Major League Baseball and Barbasol are two iconic brands that both occupy a special place in American culture,” John Price, president for Barbasol, a division of Perio, Inc., said in a statement. “Barbasol succeeded in its early years with endorsements from the likes of Rogers Hornsby and other famous players, so the national pastime is a part of our history.

“Now we’re proud to make baseball a part of our future and partner with MLB to showcase Barbasol to millions of fans in the coming seasons.”

Other deals MLB has signed in recent weeks include Snapple, SuperCuts, Mitel, Netspend and Kingsford, plus expanding its alliance with YouTube TV and unveiling a $30 million pact to air weekly, mid-day games exclusively on Facebook Watch.

Regarding the Barbasol deal, according to Noah Garden, MLB evp-commerce, “With historic ties to baseball, Barbasol is returning to the national pastime with retail and media promotions that will engage fans and showcase the MLB logo on store shelves nationwide.

“Barbasol is a great brand and we look forward to working with their team to develop unique ideas and marketing programs over the course of our partnership.”

VIn Scully Has Kingsford Charcoal Fired Up About MLB Alliance

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