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Bahamas Red Cross donation site. #HelpUsHelp

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in MLB (1)

Friday
Mar162018

Barbasol Signs Multi-Year Alliance To Become MLB Leader In Games Shaved

By Barry Janoff

March 15, 2018: One of the longest-running sports alliances in Madison Avenue history was between MLB and Gillette, which traced its roots back to 1910, became official in 1939 and ran through 2017.

For 2018, the league has signed with a new shave products partner, unveiling a multi-year, multi-faceted sponsorship agreement with Barbasol that extends across ballparks, media and retail.

Financial terms of the pact were not disclosed.

Beginning with the 2018 season, Barbasol said it would highlight its shaving cream, razors and other product launches with integrated branding across MLB broadcasts and such digital platforms as MLB Network and MLB.com.

Barbasol will take advantage of its MLB partnership to sell products featuring MLB branding at retail locations across the U.S., including three million cans of Barbasol shaving cream featuring the 2018 All-Star Game logo.

Barbasol, celebrating its 100th anniversary next year, already has a history with baseball, including endorsements from players including Hall of Famers Babe Ruth and Rogers Hornsby, as well as football icon Knute Rockne.

Barbasol also has Hollywood ties, including using actor Douglas Fairbanks Jr. as a spokesman in the early 1930s.

The product itself has been seen in such movies as Dead Men Don't Wear Plaid, Evan Almighty and a key role in Jurassic Park, which led to Barbasol being used as part of the marketing campaign via special dinosaur-themed cans to promote the opening of  the Jurassic World sequel.

To support MLB Opening Day, Barbasol will unveil a sweepstakes offering a trip 2018 All-Star Week in Washington, D.C.

As an enhancement to its MLB sponsorship, Barbasol has signed sponsorship deals with three teams – the Baltimore Orioles, Cincinnati Reds and Cleveland Indians – and said it plans to expand with more clubs in 2019.

“Major League Baseball and Barbasol are two iconic brands that both occupy a special place in American culture,” John Price, president for Barbasol, a division of Perio, Inc., said in a statement. “Barbasol succeeded in its early years with endorsements from the likes of Rogers Hornsby and other famous players, so the national pastime is a part of our history.

“Now we’re proud to make baseball a part of our future and partner with MLB to showcase Barbasol to millions of fans in the coming seasons.”

Other deals MLB has signed in recent weeks include Snapple, SuperCuts, Mitel, Netspend and Kingsford, plus expanding its alliance with YouTube TV and unveiling a $30 million pact to air weekly, mid-day games exclusively on Facebook Watch.

Regarding the Barbasol deal, according to Noah Garden, MLB evp-commerce, “With historic ties to baseball, Barbasol is returning to the national pastime with retail and media promotions that will engage fans and showcase the MLB logo on store shelves nationwide.

“Barbasol is a great brand and we look forward to working with their team to develop unique ideas and marketing programs over the course of our partnership.”

VIn Scully Has Kingsford Charcoal Fired Up About MLB Alliance

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