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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jun032015

Major League Baseball Adds The Hartford, Miller Lite To Lineup Of Marketing Partners

By Barry Janoff

June 3, 2015: Major League Baseball has signed two multi-year deals to bring a pair of new partners into its dugout, one an alliance that names The Hartford Financial Services Group as the exclusive business insurance, homeowners insurance and employee benefits partner of the league, the other a pact naming Miller Lite as MLB's official beer in Canada.

Financial terms of the two deals were not shared.

The alliance with The Hartford includes presenting sponsorship of the American League and National League Reliever of the Year Awards, named after MLB greats Mariano Rivera and Trevor Hoffman, respectively, as well as a partnership with former long-time New York Yankees relief pitcher Rivera to promote the alliance.

The annual honor was known as the Rolaids Relief Man Award from 1976-2012, but did not have a presenting sponsor the past two seasons.

Marketing to support The Hartford's new deal was not detailed but is expected to involve multi-media support including TV, Internet and in-stadium activations.

The Hartford said it would also sponsor five MLB teams this year: the Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers. It plans to expand with more teams in 2016.

The Hartford deal does not cover auto insurance, which leaves the door open for another MLB partnership.

MLB had an alliance with State Farm that ended after the 2012 season.

The Hartford traces its baseball roots back nearly 100 years, when Babe Ruth purchased in 1920 a disability policy from the then Hartford Accident and Indemnity Company that included protection against accidents and sickness.

“From providing insurance coverage for Babe Ruth to stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport."

“From providing insurance coverage for Babe Ruth to more recent stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport,” Bob Bowman, president of business and media for MLB, said in a statement. “Protecting and prevailing are attributes The Hartford embodies and are synonymous with the greatest relief pitchers in baseball history, making the partnership with Major League Baseball, its clubs, Mariano Rivera and Trevor Hoffman a perfect fit.”

The Hartford has other ties to major sports. In 2003, The Hartford became a founding sponsor of U.S. Paralympics, a division of the U.S. Olympic Committee. The firm had been an official partner of the NCAA from 2004-2011.

Miller Lite joins Copa Airlines, Frito Lay, Gatorade, Gillette and Pepsi as MLB sponsors in Canada.

Anheuser-Busch is the official beer partner of MLB  in the U.S.

SABMiller Canada, a subsidiary of SABMiller, said that its alliance takes effect immediately and that marketing support would launch with promotional activity leading up to the 2015 All-Star Game this July in Cincinnati.

"We are thrilled to add Miller Lite to the Major League Baseball family in Canada," Dominick Balsamo, vp-International Broadcasting and Sponsorship for MLB, said in a statement. "We look forward to sharing this great beer with the passionate baseball fans across the country, and to executing compelling new initiatives with SAB Miller to showcase our partnership."

According to Keith Fawcett, director of marketing for Miller Lite, "We are excited about our new relationship with Major League Baseball and to be able to engage with baseball fans through our shared passion for the sport. Just like baseball, Miller Lite has an all-American origin and a rich heritage. We believe that a sport like baseball represents a perfect occasion to enjoy light beer — whether you're at the game, cheering on your favorite team at a bar, or watching or listing to the game at home."

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