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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun032015

Major League Baseball Adds The Hartford, Miller Lite To Lineup Of Marketing Partners

By Barry Janoff

June 3, 2015: Major League Baseball has signed two multi-year deals to bring a pair of new partners into its dugout, one an alliance that names The Hartford Financial Services Group as the exclusive business insurance, homeowners insurance and employee benefits partner of the league, the other a pact naming Miller Lite as MLB's official beer in Canada.

Financial terms of the two deals were not shared.

The alliance with The Hartford includes presenting sponsorship of the American League and National League Reliever of the Year Awards, named after MLB greats Mariano Rivera and Trevor Hoffman, respectively, as well as a partnership with former long-time New York Yankees relief pitcher Rivera to promote the alliance.

The annual honor was known as the Rolaids Relief Man Award from 1976-2012, but did not have a presenting sponsor the past two seasons.

Marketing to support The Hartford's new deal was not detailed but is expected to involve multi-media support including TV, Internet and in-stadium activations.

The Hartford said it would also sponsor five MLB teams this year: the Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers. It plans to expand with more teams in 2016.

The Hartford deal does not cover auto insurance, which leaves the door open for another MLB partnership.

MLB had an alliance with State Farm that ended after the 2012 season.

The Hartford traces its baseball roots back nearly 100 years, when Babe Ruth purchased in 1920 a disability policy from the then Hartford Accident and Indemnity Company that included protection against accidents and sickness.

“From providing insurance coverage for Babe Ruth to stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport."

“From providing insurance coverage for Babe Ruth to more recent stadium construction projects, it’s exciting to partner with a company that has historic ties to the sport,” Bob Bowman, president of business and media for MLB, said in a statement. “Protecting and prevailing are attributes The Hartford embodies and are synonymous with the greatest relief pitchers in baseball history, making the partnership with Major League Baseball, its clubs, Mariano Rivera and Trevor Hoffman a perfect fit.”

The Hartford has other ties to major sports. In 2003, The Hartford became a founding sponsor of U.S. Paralympics, a division of the U.S. Olympic Committee. The firm had been an official partner of the NCAA from 2004-2011.

Miller Lite joins Copa Airlines, Frito Lay, Gatorade, Gillette and Pepsi as MLB sponsors in Canada.

Anheuser-Busch is the official beer partner of MLB  in the U.S.

SABMiller Canada, a subsidiary of SABMiller, said that its alliance takes effect immediately and that marketing support would launch with promotional activity leading up to the 2015 All-Star Game this July in Cincinnati.

"We are thrilled to add Miller Lite to the Major League Baseball family in Canada," Dominick Balsamo, vp-International Broadcasting and Sponsorship for MLB, said in a statement. "We look forward to sharing this great beer with the passionate baseball fans across the country, and to executing compelling new initiatives with SAB Miller to showcase our partnership."

According to Keith Fawcett, director of marketing for Miller Lite, "We are excited about our new relationship with Major League Baseball and to be able to engage with baseball fans through our shared passion for the sport. Just like baseball, Miller Lite has an all-American origin and a rich heritage. We believe that a sport like baseball represents a perfect occasion to enjoy light beer — whether you're at the game, cheering on your favorite team at a bar, or watching or listing to the game at home."

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