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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr292015

New Alliance Ensures MLB, All-Star Game, Buster Posey Get Insured By Esurance

By Barry Janoff

April 29, 2015: Major League Baseball is no longer "uninsured."

MLB has signed a deal naming Esurance, the online division of Allstate, as its exclusive auto insurance partner.

The deal begins with company taking title sponsorship of the Esurance MLB All-Star Game Ballot, which for the first time will be all-digital. Balloting begins today at MLB.com and at each of MLB's 30 club sites on the Web, smartphones and tablets.

Financial terms of the multi-year deal were not shared.

In addition, San Francisco-based Esurance said that Buster Posey, three-time World Series champion and two-time All-Star catcher with the San Francisco Giants, has been signed as a brand ambassador.

MLB's most recent partner in the category was State Farm, which ended its alliance after the 2012 season.

“Esurance and Major League Baseball make a great team,” Alan Gellman, CMO for Esurance., said in a statement. “We both share a commitment to meeting the unique needs of fans in today’s modern world, whether that’s on the road, online or on the field, and we are excited to engage with baseball fans through our shared passion for the sport."

Esurance will support with a multi-media platform to include a "360-marketing effort featuring broadcast, digital and social assets," and said it would "collaborate with MLB.com and MLB Network on a new, modern awards platform."

Regarding its alliance with Posey, Esurance said that he "represents the modern face of Major League Baseball," a reference to his winning MLB Network’s "2015 Face of MLB" competition determined by fan voting on social media in conjunction with MLB Advanced Media.

According to Posey, “I’m excited to partner with Esurance because they are an innovative San Francisco-based company that really cares about the experience of its customers. I look forward to working with them to bring some cool, new experiences to baseball fans around the country.”

Voting via the Esurance All-Star Game Ballot ends on July 2 at 11:59 PM (ET)

The 2015 All-Star Game will be played July 14 in the Great America Ballpark in Cincinnati.

“We are proud to welcome Esurance to the Major League Baseball family,” Bob Bowman, president of business and media for MLB, said in a statement. "As a company who is focused on innovation and technology to make insurance more modern, Esurance will be a great partner for Major League Baseball as we continue to enhance the fan experience through technology.”

"We are proud to work with Major League Baseball on their efforts to modernize the fan experience, including digital balloting and other initiatives, which are in perfect alignment with our brand," said Esurance's Gellman.

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