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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul252018

MLB All-Star Game Low Ratings Didn’t Hinder Nearly $45M in Ad Revenue

By Barry Janoff

July 24, 2018: Even with what was called historically low ratings, the 2018 MLB All-Star Game generated the highest ad revenue of any of the major league All-Star games in the past year, according to an analysis by media intelligence firm Kantar Media, NY.

The MLB All-Star game produced $44.8 million in ad revenue, which was played in Nationals Park, Washington DC, and aired on Fox on July 17.

Ratings were not as green: An average of 8.69 million viewers and a 5.2 household rating, the lowest such numbers over the past half century of MLB All-Star Game broadcasts, according to TV and industry analysts.

The MLB All-Star Game figure outpaced its counterparts in ad revenue.

Behind MLB in ad revenue was the 2018 NBA All-Star Game ($43.9 million, Feb. 18, TNT), the NFL Pro Bowl ($3.9 million, Jan. 28, ESPN/ABC), NHL All-Star Game ($3 million, Jan. 28, NBCSN) and the 2017 MLS All-Star Game ($1.6 million, Aug. 2 FS1), according to Kantar Media.

The most active sponsors based on spend for MLB’s All-Star Game were SoftBank Corp., MasterCard, Berkshire Hathaway, Ford, ExxonMobil, Merek, Anheuser-Busch, Dell, Verizon and AT&T, per Kantar Media.

According to research and metrics firm iSpot.TV, among leading brands with on-air time were official MLB official partners Anhsueser-Busch (Budweiser), Chevrolet, Geico and MasterCard; as well as Boost Mobile, ExxonMobil, Ford and Verizon.

AT&T was also the most active brand based on spend during the 2018 NFL Pro Bowl and 2017 MLS All-Star Game (the 2018 MLS All-Star Game presented by Target is scheduled for Aug. 1 in Atlanta), and was among the Top Ten during the NBA All-Star Game this year in Los Angeles.

Berkshire Hathaway was also among the Top Ten during the NFL Pro Bowl and NHL All-Star Game.

Automotive is among the most active categories, with General Motors, Toyota and Nissan in the Top Ten spenders during the NFL Pro Bowl; and Toyota, Volkswagen and Honda among the leaders during the NHL All-Star Game.

According to Kantar Media, beyond audience ratings, key factors that influence advertiser interest in these events include:

• The NBA and MLB All-Star Games occur mid-season when fan interest is building and the young all-star talent is beginning to emerge and attract attention.

• The NFL Pro Bowl is eclipsed by the Super Bowl the following week in both ratings and ad expenditure.

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