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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Friday
May192017

In Your Face (Book): MLB Deal Brings Games To Second Social Media Platform

By Barry Janoff

May 18, 2017: A deal that has been in the discussion stage for months comes to fruition Friday night when Facebook live-streams the first of 20 MLB games this season under a new alliance unveiled today.

Facebook joins Twitter as a live-stream MLB partner.

“(This is) probably the most important single announcement (to come out of the owners’ meeting): We’ve done an agreement with Facebook that will allow Facebook to do a national game on Friday nights without blackouts," MLB commissioner Rob Manfred said during a media conference on Thursday in New York.

"This is really important for us in terms of experimenting with a new partner in this area."

The first game under the pact will see the Colorado Rockies at the Cincinnati Reds (7 PM ET).

MLB said the Facebook deal is not exclusive, meaning each game would feature the feed from the respective home team's local broadcast rights holder.

The remaining 19 games will be unveiled as the logistics for local-network share are finalized.

"Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands are often as meaningful to fans as the action on the diamond," Dan Reed, head of global sports partnerships, said in a statement.

"By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale," he said.

Facebook said it has an estimated 182 million daily active users in the United States and Canada.

Twitter is in its second season of live-streaming MLB games.

Manfred said the Facebook deal entails "moving live-stream games on Twitter from Friday to Tuesday."

"We are really excited about this new partnership," said Manfred.

The alliance comes as more leagues are delving into live-stream and supporting activation on social media platforms.

Amazon Prime this coming NFL season will air ten Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network, which Twitter did last season.

Twitter signed a new deal with the NFL for the upcoming season to include live pre-game shows, news, analysis and other live game-day activation.

"By distributing a live game per week on Facebook, Major League Baseball can re-imagine this social experience on a national scale."

The Facebook partnership follows several other key deals done by MLB this season, including naming Coca-Cola as the league’s official soft drink (replacing Pepsi), naming Nathan’s Famous as its official hot dog and Old Dominion as its official freight carrier.

In addtion, Under Armour was signed as the exclusive provider of all on-field uniform components, initially set to begin in 2020 but now rescheduled for the 2019 season.

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