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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar242015

World Series MVP Madison Bumgarner Becomes Starting Pitcher For Carhartt

By Barry Janoff

March 24, 2015: When he is not on the mound pitching for the San Francisco Giants, Madison Bumgarner tends to spend a lot of time on his 100-acre family ranch in North Carolina, tending to animals, clearing the land and generally doing sweaty, hard-working stuff.

Carhartt, known for its durable apparel worn by the likes of oil riggers, fire fighters and construction workers, likes the lifestyle that Bumgarner leads, and has enlisted him to lead the company's new marketing campaign, which breaks to coincide with the start of the 2015 MLB season.

"Madison exudes the character and work ethic that Carhartt was built on," Tony Ambroza,svp-marketing for Carhartt, said in a statement. "He is an authentic rancher who just happens to be one of the best pitchers in baseball. We know that Carhartt is the uniform for men and women who take on the rugged corners of the earth and we are proud to outfit Madison for all the hard work he does on his ranch every off-season."

The 25-year-old pitcher has been a member of three Giants World Series championship teams over the past five years and was named MVP of the 2014 Series.

The multi-media effort, "Carhartt Force," does not target his work during the baseball season but instead centers around a 60-second TV spot that finds Bumgarner chopping down a tree, setting fence posts and loading lumber, which are "chores he does regularly to keep his ranch running and stay in shape during the off-season."

It then cuts to shots of other guys in muscle-aching jobs, all of whom are wearing Carhartt work clothes, which not only holds up under tough situations but also feature "technology that wicks away sweat, releases stains and fights odors to help get the job done when the mercury rises."

The campaign also includes print, Internet and social media.

According to Bumgarner, "I've always been a Carhartt guy, through and through. I've worn Carhartt for as long as I can remember; it's who I am. I had a lot of fun filming this campaign and couldn't be happier with how it turned out; it's completely authentic to who I am and also what Carhartt represents as a brand."

Carhartt said that its creative team got a personal look at Bumgarner’s off-season workday by following him around on the ranch he owns with his family, and filmed him "attacking work like a workout. What you’ll see is an insight into his everyday chores."

The Carhartt Force campaign also features railroad workers, search and rescue personnel, firefighters and construction workers, described as "some of the most rugged guys out there, just like Bumgarner."

In the TV spot, we see these rugged men at work. Text offers: "Carhatt Force knows Madison Bumgarner attacks work like a workout. These guys don't need spin class. they are the working class. this gear believes paying it forward is better than a paycheck. Out there, you've got their backs. Cahartt Force has yours. United we outwork them all." (See the full spot here.)

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