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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar242015

World Series MVP Madison Bumgarner Becomes Starting Pitcher For Carhartt

By Barry Janoff

March 24, 2015: When he is not on the mound pitching for the San Francisco Giants, Madison Bumgarner tends to spend a lot of time on his 100-acre family ranch in North Carolina, tending to animals, clearing the land and generally doing sweaty, hard-working stuff.

Carhartt, known for its durable apparel worn by the likes of oil riggers, fire fighters and construction workers, likes the lifestyle that Bumgarner leads, and has enlisted him to lead the company's new marketing campaign, which breaks to coincide with the start of the 2015 MLB season.

"Madison exudes the character and work ethic that Carhartt was built on," Tony Ambroza,svp-marketing for Carhartt, said in a statement. "He is an authentic rancher who just happens to be one of the best pitchers in baseball. We know that Carhartt is the uniform for men and women who take on the rugged corners of the earth and we are proud to outfit Madison for all the hard work he does on his ranch every off-season."

The 25-year-old pitcher has been a member of three Giants World Series championship teams over the past five years and was named MVP of the 2014 Series.

The multi-media effort, "Carhartt Force," does not target his work during the baseball season but instead centers around a 60-second TV spot that finds Bumgarner chopping down a tree, setting fence posts and loading lumber, which are "chores he does regularly to keep his ranch running and stay in shape during the off-season."

It then cuts to shots of other guys in muscle-aching jobs, all of whom are wearing Carhartt work clothes, which not only holds up under tough situations but also feature "technology that wicks away sweat, releases stains and fights odors to help get the job done when the mercury rises."

The campaign also includes print, Internet and social media.

According to Bumgarner, "I've always been a Carhartt guy, through and through. I've worn Carhartt for as long as I can remember; it's who I am. I had a lot of fun filming this campaign and couldn't be happier with how it turned out; it's completely authentic to who I am and also what Carhartt represents as a brand."

Carhartt said that its creative team got a personal look at Bumgarner’s off-season workday by following him around on the ranch he owns with his family, and filmed him "attacking work like a workout. What you’ll see is an insight into his everyday chores."

The Carhartt Force campaign also features railroad workers, search and rescue personnel, firefighters and construction workers, described as "some of the most rugged guys out there, just like Bumgarner."

In the TV spot, we see these rugged men at work. Text offers: "Carhatt Force knows Madison Bumgarner attacks work like a workout. These guys don't need spin class. they are the working class. this gear believes paying it forward is better than a paycheck. Out there, you've got their backs. Cahartt Force has yours. United we outwork them all." (See the full spot here.)

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