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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr282015

Coldwell Banker Gives MLB Stars Puig, Reyes, Peavy Home FIeld Advantage

By Barry Janoff

April 27, 2015: What do MLB players do at home and what do they find most comforting when they are not at the ball park trying to get home?

Yasiel Puig, Kris Bryant, Jacob deGrom, John Smoltz and others want to show and tell you.

Real estate firm Coldwell Banker has peeled back some of those layers with 14 players and related baseball celebrities for its second Home Field Advantage campaign, a weekly multi-platform series that launches this week.

The first spot for 2015 features outfielder Puig of the Los Angeles Dodgers.

The campaign is also scheduled to include Jose Reyes (Toronto Blue Jays), Shane Victorino (Boston Red Sox), Jake Peavy (defending World Series champion San Francisco Giants), Lorenzo Cain (Kansas City Royals), deGrom (New York Mets), rookie Bryant (Chicago Cubs) and Smoltz, who later this season will be inducted into the Baseball Hall of Fame as a member of the Atlanta Braves.

In addition, the will be spotlights on Alicia Gwynn, widow of Hall of Famer Tony Gwynn; and model and St. Louis Cardinals fan Karlie Kloss.

A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through July 27. The Home Field Advantage series will also be featured on MLB.com and the official Web site of each player's respective team throughout the season.

Segments also may run on ESPN, where Coldwell Banker Real Estate sponsors the "Home Field" segment on the nightly baseball news program, Baseball Tonight; and on MLB TV.

In his segment, Puig takes viewers inside his L.A. home, which he said he purchased because its pool and because of a back yard for his dog, as well as its proximity to Dodger Stadium. It also gives him space to fly his remote-controlled toys.

"The Home Field Advantage series brings together the American pastime and the American dream like never before," Sean Blankenship, CMO for Coldwell Banker Real Estate LLC, said in a statement.

"Just like baseball, homes are filled with fascinating stories. This series allows us to connect with these icons on a more personal level and get a glimpse of how their homes are special to them," said Blankenship.

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