Coldwell Banker Gives MLB Stars Puig, Reyes, Peavy Home FIeld Advantage
Tuesday, April 28, 2015 at 09:42AM in Coldwell Banker, MKLB, MLB, ad campaigns, sports marketing

By Barry Janoff

April 27, 2015: What do MLB players do at home and what do they find most comforting when they are not at the ball park trying to get home?

Yasiel Puig, Kris Bryant, Jacob deGrom, John Smoltz and others want to show and tell you.

Real estate firm Coldwell Banker has peeled back some of those layers with 14 players and related baseball celebrities for its second Home Field Advantage campaign, a weekly multi-platform series that launches this week.

The first spot for 2015 features outfielder Puig of the Los Angeles Dodgers.

The campaign is also scheduled to include Jose Reyes (Toronto Blue Jays), Shane Victorino (Boston Red Sox), Jake Peavy (defending World Series champion San Francisco Giants), Lorenzo Cain (Kansas City Royals), deGrom (New York Mets), rookie Bryant (Chicago Cubs) and Smoltz, who later this season will be inducted into the Baseball Hall of Fame as a member of the Atlanta Braves.

In addition, the will be spotlights on Alicia Gwynn, widow of Hall of Famer Tony Gwynn; and model and St. Louis Cardinals fan Karlie Kloss.

A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through July 27. The Home Field Advantage series will also be featured on and the official Web site of each player's respective team throughout the season.

Segments also may run on ESPN, where Coldwell Banker Real Estate sponsors the "Home Field" segment on the nightly baseball news program, Baseball Tonight; and on MLB TV.

In his segment, Puig takes viewers inside his L.A. home, which he said he purchased because its pool and because of a back yard for his dog, as well as its proximity to Dodger Stadium. It also gives him space to fly his remote-controlled toys.

"The Home Field Advantage series brings together the American pastime and the American dream like never before," Sean Blankenship, CMO for Coldwell Banker Real Estate LLC, said in a statement.

"Just like baseball, homes are filled with fascinating stories. This series allows us to connect with these icons on a more personal level and get a glimpse of how their homes are special to them," said Blankenship.

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