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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May142014

No Place Like Home: Coldwell Banker Enlists MLB Players For Ad Campaign

By Barry Janoff

May 14, 2014: Selling homes is what Coldwell Banker does, and reaching home is that baseball players want.

Now the real estate firm has partnered with MLB.com for a marketing campaign, Home Field Advantage, that includes more than a dozen current and former MLB players.

Home Field Advantage will explore what "home means to active and former baseball stars by offering a rare look into the places they call home when they're not on the field," according to Coldwell Banker.

The effort will focus on a series of spots featuring individual players, will which launch every week now through July. A special-edition spot will air the week of July 14 to coincide with the MLB All-Star Game, to be played in Target Field in Minneapolis on July 15. It is scheduled to feature Minnesota native and Twins pitcher Glen Perkins.

The series will live on MLB.com, the Coldwell Banker Web site, the team Web sites for each respective player and social media destinations including YouTube.

The campaign begins with videos starring CC Sabathia of the New York Yankees and Neil Walker of the Pittsburgh Pirates, respectively.

Others in the series include Adam Jones (Baltimore Orioles), Adam Dunn (Chicago White Sox), Dillon Gee (New York Mets) and former players Steve Garvey and Johnny Damon.

Support includes Coldwell Banker ads on MLB.com and all official U.S.-based MLB team Web sites and sponsorship of the Home Field segment of ESPN's Baseball Tonight (which features a Coldwell Banker-branded baseball infield.

The company's media buy for this season includes sponsorship of several MLB.TV free "Game of the Day" promotions; and ads on local Comcast Sports Network stations in Baltimore, Boston, Chicago, Houston, New York, Oakland, Philadelphia, San Francisco and Washington D.C.

The spot with Sabathia (who is currently on the disabled list) shows him with his wife Amber talking about their children and the advantages of being home and taking viewers on a tour of their house, including his trophy room, interspersed with shots of him pitching in Yankee Stadium. (See the full spot here.)

In his spot, Walker, whose father Tom pitched in MLB, talks about the advantages of (and ribbing he takes from his teammates due to) still living in the home in the Pittsburgh area in which he was raised while playing for his hometown team. (See the full spot here.)

"Through this partnership with MLB.com and some of the biggest names in baseball, Coldwell Banker continues to showcase emotional attachment people have to their homes," Sean Blankenship, svp-marketing for Coldwell Banker Real Estate, said in a statement. "With the new online video series, viewers get a glimpse into the home lives of a group of baseball icons."

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