Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Mar032016

MLB Cubbies Swinger Kris Bryant Gets His Smooth On With Express Clothing Deal

By Barry Janoff

March 3, 2016: Kris Bryant, entering his second season as third baseman for the Chicago Cubs, knows how to look good at the plate and on the field.

Now, he seeks to hone his sense of fashion away from  Wrigley Field.

Bryant has signed a deal to become brand ambassador for the Express line of men's clothing, and will appear in multi-media marketing including TV, print, digital, social media, in-store platforms and Internet, with a dedicated destination at Express' Web site that drills down deeper into his life and style.

Financial terms of the alliance were not disclosed.

Bryant follows in the sports footsteps of the NBA's Stephen Curry, who endorsed the brand last year.

"Express' ongoing mission is to engage our customers with exemplary role models," David Kornberg, president and CEO for Express, said in a statement. "Kris is one of the world's most talented athletes and with his confident style, hard work ethic and unrelenting determination, we know he is going to be a game-changer for baseball and Express alike."

Bryant last season was named the NL Rookie of the Year after a campaign that included 26 HRs, 99 RBIs and a trip to the NL championship series, the team's first such in a dozen seasons, where the Cubs lost to the New York Mets.

The 24-year-old Bryant also has deals that include adidas and Red Bull.

"On and off the field, I am always ready for new, exciting opportunities," said Bryant in a statement. "Express has consistently been my go-to brand– whether I'm suiting up for press conferences or relaxing in jeans on my off days. I am honored to join Express as brand ambassador and look forward to being part of a brand that is true to my personal style and inspires fans."

The initial spot, "The Big League," follows Bryant on a photo shoot for Express as he recounts the events of 2015 that led him to this point. "This year has definitely been one of the best years of my life," he says. "Making it to the Big Leagues, winning Rookie of the Year. The team won a lot of games and went pretty far in the playoffs.

"Express is something that I've worn before, my family wears it," he says. "They say if you look good, you play good. So if you look good off the field, that definitely helps you play good on the field. Every play has their own style. I just try to be myself (and) not copy anybody." (See the full spot here.)

According to Express, Bryant's initial campaign would feature him in "apparel for all wearing occasions, from classic cotton sateen Photographer suits and Tech 1MX shirts for dressing up, to casual stretch denim and signature polos for every day."

Back to Home Page