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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 23-25
1. Angel Has Fallen $21.3M
2. Good Boys $11.8M
3. Overcomer $8.2M
4. The Lion King $8.2M
5. Hobbs & Shaw $8.1M
6. Ready or Not $7.8M
7. Angry Birds 2 $6.4M
8. Scary Stories $6M
9. Dora and the Lost City of Gold $5.2M
10. Once Upon a Time in Hollywood $5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Apr022017

Cubs’ Bryzzo Souvenir Company Is Bigger, Badder, With More Dingers, Eddie Vedder

By Barry Janoff

April 1, 2017: It’s good to win the World Series, especially if you are the Chicago Cubs and it took 108 years.

And it pays to be a member of the Cubs if you want to build your own business.

Last season, under the umbrella campaign from MLB, "This," Kris Bryant and Anthony Rizzo opened the faux Bryzzo Souvenir Co., which offered to "help you to get the home run balls you deserve," with the tag, "We put the ding in dinger."

Response was so overwhelming —  the original TV spot has more than 300,000 views on YouTube; and the Cubs provided the company with a lot of product, hitting 199 regular season home runs last year (led by Bryant’s 39 and Rizzo’s 32) — that Bryzzo Souvenir is back for 2017.

Under MLB’s new umbrella campaign, "This Season On Baseball," Bryzzo has added new employees and even a jingle, courtesy of long-time Cubs fan and Pearl Jam frontman Eddie Vedder.

The campaign will air on ESPN, MLB Network, TBS, FOX Sports and FS1; with support on Internet, including MLB digital/social platforms and the Cubs’ home page.

Lead agency is Anomaly, MLB’s creative agency.

Among the new staff members are Cubs’ teammates Javier Báez, Kyle Schwarber, Ben Zobrist and Addison Russell; plus a guest appearance by retired catcher David Ross.

According to the company’s nonexistent financial statement, the plan this season is "Growing the Bryzzo Souvenir Co., (which) means hard work, new employees and wider circulation of their product . . . with widening distribution and developing new ideas for growth."

"It’s been a big year for the Bryzzo Souvenir Co. — demand is off the charts," Bryant and Rizzo explain in the spot. "More home runs means on thing: expansion."

The pair explain that they are looking at any and all opportunities. That includes offering not just home runs but also foul balls and possibly adding new partners, in this case Zorbrist, who hit 18 homers last season and proposes that the company change its name to BryzzoBrist.

Naturally, aggressive sales tactics are part of the plan. "You want 50 baseballs (shipped) to Puerto Rico," Russell says during a phone call. "I’ll get you 100 to Puerto Rico, that’s how much I like you."

Vedder, who has performed in front of millions of fans, is called in to write a jingle.

"I’m nervous but I think I’ve got something: Gone, gone home run, this one’s gonna go/Kiss it goodbye/That ball was Bryzzo’d!"

"I’m nervous," he says to Bryant and Rizzo, "but I think I’ve got something."

He then pounds a rock-style anthem on his acoustic guitar: "Gone, gone home run, this one’s gonna go/Kiss it goodbye/That ball was Bryzzo’d!"

Much to the delight of the company leaders, who offer, "The truth is, only one thing can get us to where we want to be: Hard work, big homers and interns (such as David Ross, seen packing boxes)."

Which actually is three things, but Bryant and Rizzo don’t care as they exclaim, "We put the ding in dingers!"

Additional spots, including more details on Vedder’s jingle pitch, Báez and Russell hard at work and Schwarber’s drive to be recognized as valuable member of the company, will be released during the season. 

MLB Unveils 'This Season On Baseball' Marketing Campaign

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