Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Friday
Apr212017

Jersey Score: Chicago Cubs, Bryant Rule Again With Top-Selling MLB Jerseys

By Barry Janoff

April 21, 2017: According to the 25th annual Sports Fan Loyalty Index from research and consulting firm Brand Keys, NY, the Chicago Cubs have the most loyal fans in MLB.

Not only that, but Robert Passikoff, founder and president of Brand Keys, the Cubs win in the 2016 World Series was a key factor in MLB dethroning the NFL after a decade as No. 1 in fan loyalty.

"People like Cubs fans can now say, 'All that time I put into supporting my team, and they win the World Series, isn’t that the greatest thing ever!'" said Passikoff.

The excitement surrounding the Cubs is also being translated in merchandise and financial terms.

Four of the top five best-selling MLB jerseys between the World Series and MLB’s 2017 Opening Day belong to players on the Cubs, according to MLB and the MLB Players Assn., based on sales of Majestic jerseys at MLBShop.com.

The Cubs also have the best-selling cap and the most popular search on MLBShop.com: 2017 Gold Jerseys & Gear.

The jersey list is topped by Cubs third baseman and reigning NL MVP Kris Bryant, followed by Cubs 1st baseman Anthony Rizzo, with Cubs infielder Javier Báez at No. 4 and Cubs outfielder Kyle Schwarber at No. 5,

The one non-Cub: pitcher Clayton Kershaw of the Los Angeles Dodgers at No. 3.
 
Not by coincidence, all four of the Cubs appear in a new MLB spot for the Bryzzo Souvenir Company, named for its "owners," Bryant and Rizzo.

Bryant has had the most popular MLB jersey since the start of the 2015 season, according to MLB.

The Top Ten also includes Noah Syndergaard (New York Mets), Corey Seager (Dodgers), Buster Posey (San Francisco Giants), Gary Sanchez (New York Yankees) and AL MVP Mike Trout (Los Angeles Angels).

MLB said that Trout’s jersey has appeared on every top-selling list since his MLB debut in 2012.

There are several first-timers on the new list, including Báez, Schwarber, Seager, Sanchez, Boston Red Sox right fielder Mookie Betts (No. 14) and Cleveland Indians shortstop Francisco Lindor (No. 16).

In addition, the average age of players on this list is 26 1/2 — more than 1.5 years younger than any previous list’s mean age, per MLB.

MLB did not release specific sales figures.

Top-Selling MLB Jerseys

(November 2016-April 2017)
1. Kris Bryant Chicago Cubs
2. Anthony Rizzo Chicago Cubs
3. Clayton Kershaw Los Angeles Dodgers
4. Javier Báez Chicago Cubs
5. Kyle Schwarber Chicago Cubs
6. Noah Syndergaard New York Mets
7. Corey Seager Los Angeles Dodgers
8. Buster Posey San Francisco Giants
9. Gary Sanchez New York Yankees
10. Mike Trout Los Angeles Angels
11. Yadier Molina St. Louis Cardinals
12. Madison Bumgarner San Francisco Giants
13. Yoenis Cespedes New York Mets
14. Mookie Betts Boston Red Sox
15. Bryce Harper Washington Nationals
16. Francisco Lindor Cleveland Indians
17. Freddie Freeman Atlanta Braves
18. Dustin Pedroia Boston Red Sox
19. Jose Altuve Houston Astros
20. Josh Donaldson Toronto Blue Jays
SOURCE: MLB

Back to Home Page