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NEWS REAL

• The NHL has signed a deal naming Jägermeister the “official shot” for the league, supported by multi-platform activation at the league level — including such jewels events as the Bridgestone Winter Classic, NHL All-Star Weekend and Stanley Cup Playoffs — and club level alliances. According to Chris Peddy, U.S. CMO for Mast-Jägermeister, via the brand, "As the official ice cold shot of the NHL, our fans will enjoy the ice cold herbal liqueur they love with the unparalleled experience of the NHL."

• Via the NBA’s Charlotte Hornets: ”As part of the Charlotte Hornets' continued effort to assist residents of the Carolinas who have suffered due to the devastation caused by Hurricane Florence, Hornets Chairman Michael Jordan is donating $2 million to organizations aiding in the relief and recovery efforts. Jordan is contributing $1 million each to the American Red Cross and the Foundation For The Carolinas’ Hurricane Florence Response Fund.”

• MLB’s Baltimore Orioles at their home game Tuesday during National Federation for the Blind Night in Oriole Park at Camden Yards became the first pro sports team in the U.S. to wear jerseys with Braille lettering (for the team name on the front, the player’s name on the back).

• Per AP: North Korean leader Kim Jong Un and South Korean President Moon Jae-in said in a statement today that their respective countries plan to jointly bid for the 2032 Summer Olympics. Germany, Australia, Indonesia and India also are among those having expressed interest in hosting the Games that year.

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What Are You Watching September 2018
 
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KEEPING SCORE

Top 10 Universities Ranked by Total Football Revenue (per Forbes)

1. Texas A&M: $148M
2. Texas: $133M
3. Michigan: $127M

3. Alabama: $127M
5. Ohio State: $120M

6. Oklahoma: $118M

7. Notre Dame: $112M

7. Auburn: $112M
7. LSU: $112M 

10. Florida: $111M

BUY SELL

Weekend Box Office
(Sept. 14-16)
1 The Predator $24M
2. The Nun $18.2M
3. A Simple Favor $16.1M
4. White Boy Rick $8.8M
5. Crazy Rich Asians $8.7M
6. Peppermint $6.1M
7. The Meg $3.8M
8. Searching $3.2M
9. Unbroken $2.4M 
10. Mission Impossible – Fallout $2.3M

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May022018

Snack Time: New MLB Multi-Platform Alliance With Utz Is In The Bag

By Barry Janoff

May 2, 2018: People who watch baseball on TV or in person enjoy eating snacks.

But MLB has been without an official “salty snack” partner since the 2017 season.

Until now.

In what the brand is calling its first sponsorship with a “major sports league,” Utz Quality Foods has signed a multi-year, multi-platform deal to become the “official salty snack partner for MLB.”

Products include pretzels, potato chips, cheeseballs and popcorn.

The deal fills a category that opened prior to the 2017 season when Coca-Cola replaced Pepsi as MLB’s official partner, with Frito-Lay having held the category position.

Utz joins Barbasol, Hankook Tires, Kingsford, Mitel, Netspend, Snapple and Supercuts as brands that have become MLB sponsors since January.

Financial terms were not released.

“Fans have watched baseball games while enjoying their favorite food for decades, so a fully integrated partnership with Utz and its collection of snacks is a perfect match,” Noah Garden, MLB evp-commerce, said in a statement. “A classic American brand, Utz potato chips, pretzels and popcorn are a welcome addition to the MLB line-up of sponsors."

Utz said it plans to promote its full assortment of snack products with integrated branding across MLB’s broadcast and digital platforms, including MLB Network and MLB.com.

The multi-year partnership gives Utz marketing and activation rights across MLB jewel events, including the playoffs and World Series presented by YouTube TV.

During All-Star Week this July, hosted by the Washington Nationals, Utz will have a presence at such events such as The Color Run All-Star 5K and Geico All-Star FanFest.

Utz said it would support these events with “retail promotions and sweepstake opportunities in their local stores.

As part of its first pro sports league partnership, Utz said it would create baseball-themed packaging for a variety of its products that will include the silhouetted batter and other official MLB marks.

Utz has partnerships with both the Baltimore Orioles and Pittsburgh Pirates.

According to Tom Flocco, president and COO for Hanover, PA-based Utz, “As a nearly 100-year-old, family owned company, Utz is proud to be affiliated with an institution as great as MLB.

“We both place a great deal of emphasis on quality, family and tradition, and look forward to finding ways to bring Utz fans and MLB fans closer together.”

Founded in 1921, Ute brands include Utz, Golden Flake, Zapp’s, “Dirty” Potato Chips, Good Health®, Bachman, Bachman Jax, Wachusett, Snikiddy, Boulder Canyon.

MLB Drives New Alliance With Hankook Tires

Barbasol Becomes MLB Leader In 'Games Shaved'

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