Wednesday
Apr222009

Disney, MLB Play Long Odds With All-Star Game Promo

April 22, 2009: About the hardest thing for a batter to do during an All-Star Game is to hit a grand slam home run. In fact, that feat has been done only once in 79 All-Star Games since 1993, by Fred Lynn in 1983 at Chicago's Comisky Park. However, in what was called "the most comprehensive promotional sponsorship of Major League Baseball by a major motion picture," MLB has aligned with Walt Disney Pictures and Jerry Bruckheimer Films 3-D production, G-Force, for a "Grand Slam Sweepstakes." If a grand slam homer is hit during the 2009 All-Star Game on July 14 at Busch Stadium in St. Louis, the first million people who have entered at the official Disney Web site between now and midnight on July 14 will win a free ticket to see G-Force on opening day, July 24. In addition, fans who attend the All-Star Game will each receive a promotional card with a ticket code redeemable for a free ticket on opening day if an All-Star Game grand slam is hit. Even if a grand slam is not hit, MLB and Disney are banking on the pre-publicity to help offset the effect of the release of Ice Age: Dawn of the Dinosaurs on July 1 and Harry Potter and the Half-Blood Prince on July 15.

G-Force also has been designated as the exclusive sponsor of in-stadium All-Star balloting, which will be tagged on more than 20 million ballots now being distributed at the 30 MLB ballparks, at more than 100 Minor League ballparks and through in-stadium messaging and announcements. Prior to the All-Star Game, MLB will host “Walt Disney Pictures G-Force Days” including G-Force-themed trading card giveaways and movie ticket/prize-pack giveaways during games. MLB said this would be the first movie promoting its debut during the All-Star Game since Disney’s Angels in the Outfield in 1994. In G-Force, a specially trained squad of guinea pigs is dispatched to stop a diabolical billionaire from taking over the world. Go to Disney.com/g-force for the G-Force "Grand Slam Sweepstakes" rules. Back to Home Page