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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May132016

MLB Continues To Drive The USA In Its Chevrolet With Renewed, Expanded Alliance

Special to NYSportsJournalism.com

May 12, 2016: A commercial that aired in the 1970s ??? that even though many things have changed, some things "are for sure: Baseball, hot dogs, apple pie and Chevrolet. They go together in the good old USA."

Not seeking to break that all-American spirit, Chevrolet said that it has renewed its partnership with MLB.

The current alliance dates back to 2005.

The car company said it would continue to be the official vehicle of MLB and also become the official automotive sponsor of MLB and USA Baseball’s Play Ball initiative.

Chevrolet said it would also continue to be presenting sponsor for the Ted Williams All-Star Game MVP Award and the World Series MVP Award.

Although not detailed, Chevrolet will continue to support the partnership with multi-media marketing, including TV, print, Internet, social media, POP and in-stadium activations.

Financial terms of the pact were not shared.

“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” Paul Edwards, U.S. vp-Chevrolet marketing, said in a statement.

“Chevrolet’s partnership with MLB is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level."

Chevrolet is joining MLB and USA Baseball for the second season of the Play Ball initiative, a collaborative effort to "encourage participation in baseball and softball activities among all age groups, especially youth."

In addition to year-round local events, MLB and USA Baseball on May 14-15 will unveil the inaugural Play Ball Weekend, featuring youth baseball activities nationwide.

“Providing young people with more access and opportunities to play baseball is an important priority for us,” Noah Garden, MLB evp-business, said in a statement.

“Chevy’s commitment to youth baseball aligns perfectly with the goals of Play Ball. This renewal displays an ever-increasing commitment to our partnership and to youth baseball players all over the country.," said Garden.

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