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• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on television, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun062019

MLB Pre-All-Star PSA Campaign Supports Boys & Girls Clubs With Whatever It Takes

By Barry Janoff

June 6, 2019: As a lead-in to the All-Star Game in Cleveland next month, MLB has unveiled a multi-media campaign  in conjunction with the Boys & Girls Clubs of America, featuring Francisco Lindor, Indians shortstop and upcoming All-Star ambassador.

The bilingual effort, "Whatever It Takes," is anchored by a 30-second spot, the English version narrated by JB Smoove and the Hispanic version by Mario Lopez.

Lindor says his lines in English in one, in Spanish in the other.

Boys & Girls Clubs of America is the official charitable partner of MLB, an alliance now in its 23rd year.

The spots break this week via MLB media channels including MLB Network, MLB.com and other social platforms.

They will also air throughout national MLB programming this season and in ballparks league-wide, including Progressive Field during the All-Star Game, Home Run Derby and related events. 

The effort is part of the “Players Going Home” program through the MLB-MLBPA Youth Development Foundation.

“Players Going Home” gives athletes the “opportunity to demonstrate their gratitude and appreciation to those who have helped them along their path to Major League success — in their hometowns and/or the places they now call home.”

“Francisco has devoted much of his time and energy to children throughout the United States and Puerto Rico, and he is the perfect representative of our sport in this effort with our great partners at Boys & Girls Clubs of America,” Melanie LeGrande, vp-social responsibility for MLB, said via the league.

“Like Boys & Girls Clubs, we also believe in launching great futures and supporting healthy communities, especially through baseball and softball as a tool for youth development.”

The spot shows Lindor sitting in a neighborhood baseball dugout with a group of young players.

The voiceovers offer, “There’s a place where young people go. And to each of them it means something different. For some it’s help with homework. For others, it’s a trusted friend to talk to. And for some, it’s simply a field to play on.”

Lindor, in his Indians uniform, leads the kids onto the ballfield. “Let’s go, It’'s game time."

The voiceover continues, “Major League Baseball is proud to partner with Boys & Girls Clubs of America. Because you do whatever it takes to support major league dreams and build great futures.”

“As a kid, I was fortunate to have a lot of good people around me that assisted me with my development on and off the diamond,” Lindor said via Boys & Girls Clubs.

“I will never forget those who helped me and will strive to give back and provide guidance to our youth in spirit of those who helped me on my journey. Youth are our future and an organization like Boys & Girls Club only brightens that future.”

According to Jim Clark, president and CEO for Boys & Girls Club of America.“The new spot is a grand slam and highlights how Major League Baseball and their players partner with Boys & Girls Clubs to create great futures for America's youth.

"Boys & Girls Clubs of America is especially grateful to MLB, the Cleveland Indians and Francisco Lindor for their early and ongoing support of the 2019 ‘Whatever it Takes’ campaign showing the myriad of things that Clubs do to help young people succeed in life.”

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