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Bahamas Red Cross donation site. #HelpUsHelp

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide to be unveiled at a later date.

• Fenway Sports Management, ESPN Events and the City of Boston have unveiled “The Fenway Bowl,” an annual college football bowl game beginning in 2020 at Fenway Park teams from the American Athletic Conference and Atlantic Coast Conference .Fenway Park has hosted other college football games but this will be the first bowl game in the home of the Boston Red Sox.  

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver. The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Thursday
Sep272018

MLB, ESPN To Air ‘Shred Hate’ Anti-Bullying Campaign With Stars During Post-Season

By Barry Janoff

September 27, 2018: Nolan Arenado, Javier Báez, Mookie Betts, Sean Doolittle, Aaron Judge, Francisco Lindor, George Springer, Mike Trout  and Justin Verlander would make a formidable roster if they pooled their talent on one team.

They have, not on the playing field, but as part of an anti-bullying campaign, “Shred Hate," under the auspices of non-profit group No Bully and with the support of partners MLB and ESPN.

The PSA campaign is anchored by a spot, “Join Our Team,” in which the players urge people to join the anti-bully movement, which is being highlighted in October during National Bullying Prevention Month.

A separate spot starring 2017 World Series MVP George Springer is another a key element in the MLB component of the campaign.

“Join Our Team’ will break on ESPN during its MLB coverage this week, then run on its coverage of the National League Wild Card Game presented by Hankook  (Oct. 2).

“Join Our Team” and the Springer spot (pictured) will air throughout October during MLB post-season games on-air and at Web sites including MLB.com, MLB club sites and PlayBall.org.

Support includes social media with the hash tag #ShredHate and activation on-site at MLB post-season games.

Shred Hate is a joint program among MLB, ESPN and its X Games platform, "striving to put an end to bullying in schools by encouraging youth to choose kindness."

In addition to MLB and ESPN, No Bully partners include Abercrombie & Fitch, Burger King, the NBA’s Golden State Warriors, Hasbro and Toms.

“We are incredibly appreciative of each of these All-Stars, whose participation in this campaign to end bullying will have an impact on children throughout our country for years to come,” Billy Bean, vp and special assistant to MLB commissioner Rob Manfred, said via the league.

“Our sport has a unique opportunity to impact lives and help our youth re-define the school experience through the foundations of respect, kindness and dignity. We are fortunate to have some of baseball’s very best join us as we continue to battle against this epidemic.” 

Shred Hate was launched in January 2017 at X Games Aspen.

According to San Francisco-based No Bully, it has since reached nearly 30,000 students; and the No Bully System methodology, which is implemented in schools through the Shred Hate initiative, has been able to remediate more than 90% of bullying instances.

Numerous MLB clubs currently support Shred Hate in-school bullying prevention efforts, including the Chicago Cubs, Chicago White Sox, Los Angeles Angels, Los Angeles Dodgers, Minnesota Twins, Philadelphia Phillies, Pittsburgh Pirates, Texas Rangers and Washington Nationals.

“I went through the ups and downs from being made fun of, “ said Springer, who has continued to overcome his own personal experience with a stutter, and has been a major advocate for The Stuttering Association for the Young) while also regularly speaking out against bullying.

“Sports allowed me to do and be who I wanted to be, to participate and speak freely, and to come out of my shell. I want kids and adults to be themselves. Being who you want to be, and being who you are, is the most important thing in this world. Don’t let anybody stop you from that.”

According to Judge, “I don’t want to be defined only as a baseball player. There are a lot of things off the field that make me who I am.

"I want to be someone that helps spread the message that every kid should feel respected and understood. That’s the kind of mark I want to leave. I want to be a positive influence and a role model for kids.”

Lindor spoke for all the players when he said, “Shred Hate is delivering a really important message.

“Over ten million kids per year are targets of bullying in schools and even more are targeted on social media. No one deserves to be bullied and it’s up to all of us to make sure it doesn’t happen.”

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